105.4 Century FM

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105.4 Century FM

Broadcast area	North West England
First air date	8 September 1998
Frequency	105.4 MHz
Format	Adult Contemporary
Owner	GMG Radio
Website	www.1054centuryfm.com

105.4 Century FM is an independent local radio station controlled by the GMG Radio as part of its Century Network. It has a regional license to broadcast to North West England.

Its main studio and office complex is located in Salford Quays.

The station was the second Century branded station to launch, the first being Gateshead-based 100-102 Century FM. Owned by Border Television, the station was set up by managing director John Myers, who had also established the north east station. Like the first station, Myers also presented the breakfast show under the pseudonym John Morgan.

Its launch was the subject of an episode the BBC Two fly-on-the-wall documentary Trouble at the Top, mainly following Myers. The episode, entitled "Degsy Rides Again", showed Myers' attempts to train lunchtime phone-in host Derek Hatton, a controversial local ex-politician who had never before presented on radio. Myers was not confident enough in Hatton for him to appear on pre-launch publicity, although his show "The Degsy Debate" performed well at the first RAJAR. Also amongst it's launch presenters was controverisal shock jock Scottie McClue.^[1]

The documentary also covered the station's acquisition of exclusive commentary rights for Manchester United F.C.'s home games.

Myers left the group to head GMG Radio, overseeing the launch of the similar Real Radio brand. Capital Radio bought the Century network, and was subsequently acquired by GCap Media. GMG Radio acquired the Century stations in October 2006, reuniting Myers and John Simons (programme director on the original Gateshead station) with the brand.^[2]

^ "Degsy Rides Again", Trouble at the Top, BBC Two, March 1999
^ Fellowship for John Simons. Radio Today (18 December 2006). Retrieved on January 6, 2007.