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Accurist
From Wikipedia, the free encyclopedia
Accurist are a family-run British wristwatch and watch manufacturer.
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The company was founded in 1946 in Clerkenwell, London, by Asher and Rebecca Loftus.[1] Today, the company has offices in West Hampstead, London and La Chaux de Fonds, Switzerland. Today, the company is run by Andrew Loftus (Chief Executive), and his brothers, Richard and Andrew. The Loftus family also owns a range of property in the Baker Street area of London. Accurist is estimated to be worth around £20 million.[2]
In the 1960s, Accurist sponsored the variety show Sunday Night at the London Palladium on ITV, and the company's watches were worn by celebrites such as Princess Anne, Twiggy and The Beatles, gaining worldwide publicity.[3]
In the 1970s, the company signed a deal for their watches to be worn by pilots of Concorde. In 1978, John Cleese featured in a well-remembered British television advertising campaign. The commercial ("Accur-ankle, Accu-wrist!") won many awards, and was featured on The Tonight Show Starring Johnny Carson as one of the world's ten best advertisements.
Since 1986, Accurist has been the sponsor of the BT speaking clock.[4] In 1993, the company provided the Greenwich Observatory with a new atomic clock.[5]
All Accurist watches are provided with a 3 year Manufacturers Guarantee. This guarantee is extended for a further 2 years for 9ct gold watches. This covers the movement of the watch and any fault or manufacturing deffect. The guarantee does not cover any damage caused by mistreatment of the watch or damage caused through daily wear and tear. Accurist Service Centre, based in London, offers a lifetime commitment to support and service all of our watches regardless of age. The Service Centre is available to all customers world-wide. Accurist also offer a free bracelet adjustment service for all watches, except their 9ct gold watches.
The costs for a repair that is not covered by the terms of the guarantee varies depending on the repair required and the model of watch. A typical quote for a full service is between £27.00 to £55.00. A Full Service includes repair or replacement of the internal movement, replacement battery, clean the case and bracelet and reseal of the watch if it water-resistant. A Full Service also includes a six month repair guarantee.
A minimum repair charge of £6.00 is levied for all repairs despite their guarantee status. This is for postage and packaging and postal insurance.
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- ^ History of Accurist on www.goldsmiths.co.uk. Accessed 29 November 2006.
- ^ The Times Rich List. Accessed 29 November 2006.
- ^ History of Accurist on www.goldsmiths.co.uk. Accessed 29 November 2006.
- ^ BBC News article on Children in Need and the Speaking Clock Accessed 29 November 2006.
- ^ History of Accurist on www.goldsmiths.co.uk. Accessed 29 November 2006.