Adobe Systems

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Adobe Systems Incorporated
Type Public (NASDAQ: ADBE)
Founded Flag of the United States Mountain View (1982)
Headquarters San Jose, California, U.S.
Key people Charles Geschke, Founder
John Warnock, Founder
Shantanu Narayen, CEO
Shantanu Narayen, Pres. & COO
Industry Software [2]
Products See complete products listing.
Revenue $3.157 billion USD (2007)
Employees 6,677 (December 2007)[1]
Website www.adobe.com

Adobe Systems Incorporated (pronounced a-DOE-bee IPA: /əˈdoʊbiː/) (NASDAQADBE) (LSEABS) is an American computer software company headquartered in San Jose, California, USA.

Adobe was founded in December 1982[1] by John Warnock and Charles Geschke, who established the company after leaving Xerox PARC in order to develop and sell the PostScript page description language. In 1985, Apple Computer licensed PostScript for use in its LaserWriter printers, which helped spark the desktop publishing revolution. The company name Adobe comes from Adobe Creek, which ran behind the house of one of the company's founders.[1] Adobe acquired its former competitor, Macromedia, in December 2005.

As of January 2007, Adobe Systems has 6,677 employees,[1] about 40% of whom work in San Jose. Adobe also has major development operations in Seattle, Washington; San Francisco, California; Ottawa, Canada, Minneapolis, Minnesota; Newton, Massachusetts; San Luis Obispo, California and in Hamburg, Germany, Noida, India, and Bangalore, India.

Since 2001, Fortune magazine has ranked Adobe as an outstanding place to work. Adobe was rated the fifth-best U.S. company to work for in 2003, sixth in 2004, and 31st in 2007.[2]

Contents

Adobe Systems headquarters in San Jose, California.
Adobe Systems headquarters in San Jose, California.

Adobe's first products after PostScript were digital fonts, which they released in a proprietary format called Type 1. Apple subsequently developed a competing standard, TrueType, which provided full scalability and precise control of the pixel pattern created by the font's outlines, and licensed it to Microsoft. Adobe responded by publishing the Type 1 specification and releasing Adobe Type Manager, software that allowed WYSIWYG scaling of Type 1 fonts on screen, like TrueType, though without the precise pixel-level control. But these moves were too late to stop the rise of TrueType. Although Type 1 remained the standard in the graphics/publishing market, TrueType became the standard for business and the average Windows user. In 1996, Adobe and Microsoft announced the OpenType font format, and in 2003 Adobe completed converting its Type 1 font library to OpenType.

In the mid-1980s, Adobe entered the consumer software market with Adobe Illustrator, a vector-based drawing program for the Apple Macintosh. Illustrator, which grew from the firm's in-house font-development software, helped popularize PostScript-enabled laser printers. Unlike MacDraw, then the standard Macintosh vector drawing program, Illustrator described shapes with more flexible Bézier curves, providing unprecedented accuracy. Font rendering in Illustrator, however, was left to the Macintosh's QuickDraw libraries and would not be superseded by a PostScript-like approach until Adobe released Adobe Type Manager.

In 1989, Adobe introduced what was to become its flagship product, Adobe Photoshop for the Macintosh. Stable and full-featured, Photoshop 1.0 was ably marketed by Adobe and soon dominated the market.[3]

Arguably, one of Adobe's few missteps on the Macintosh platform was their failure to develop their own desktop publishing (DTP) program. Instead, Aldus with PageMaker in 1985 and Quark with QuarkXPress in 1987 gained early leads in the DTP market. Adobe was also slow to address the emerging Windows DTP market. However, Adobe made great strides in that market with release of InDesign and its bundled Creative Suite offering. In a classic failure to predict the direction of computing, Adobe released a complete version of Illustrator for Steve Jobs' ill-fated NeXT system, but a poorly produced version for Windows.

Despite these missteps, licensing fees from the PostScript interpreter allowed Adobe to outlast or acquire many of its rivals in the late 1980s and early 1990s. In December 1991, Adobe released Adobe Premiere, which Adobe rebranded to Adobe Premiere Pro in 2003. Also in the same year (1991), Adobe released Adobe InCopy as a direct competitor to QuarkCopyDesk. In 1994, Adobe acquired Aldus and added Adobe PageMaker and Adobe After Effects to its production line later in the year; it also controls the TIFF file format. In 1995, Adobe added Adobe FrameMaker, the long-document DTP application, to its production line after Adobe acquired Frame Technology Corp.

  • May: Acquired Syntrillium Software, adding Adobe Audition to its product line.

"Formerly Macromedia" logo
"Formerly Macromedia" logo

  • January: Released Adobe Photoshop Lightroom to assist photographers in managing digital images and doing post production work. The product was intended as a competitor to Apple's Aperture in the RAW image editing market.
  • May 2007: Acquired Scene7, which makes an image processing and display platform used in many retail sites on the web.
  • July: Adobe released Adobe Soundbooth. This product was not intended to replace the existing Adobe Audition but merely to provide an environment for professionals not specializing in audio.
  • August 3, 2007: announced their plans to discontinue development of Authorware, the “visual authoring tool for creating rich-media e-learning applications for delivery on corporate networks, CD/DVD, and the Web.” Authorware was one of the development tools acquired in the Macromedia/Adobe merger. No comparable eLearning development tool in terms of capabilities is being offered at this time by Adobe.
  • October 2007: Acquired Buzzword which was included with an online word processor.
  • November 12, 2007: CEO, Bruce Chizen resigns. Effective December 1, he is to be replaced by Shantanu Narayen, Adobe's current president and Chief Operating Officer. Bruce Chizen is expected to serve out his term on Adobe's Board of Directors, and then continue in a strategic advisory role until the end of Adobe's 2008 fiscal year.
  • In December 2007, Apple Inc. released a security update for Mac OS X and Mac OS X Server to address vulnerabilities in in the Adobe products Flash and Shockwave and in Tar, a GNU utility. Among the problems addressed are the quite ordinary ability to "execute arbitrary code" and to "gain access to sensitive information" or "cause a denial of service". More surprisingly, the update addressed attackers abilitiy to "surreptitiously initiate a video conference".[9]

Executive Board
Charles M. Geschke Co-Chairman of the Board
John E. Warnock Co-Chairman of the Board
Bruce Chizen CEO, Director (2005 Compensation: $1.99 M USD)
Shantanu Narayen President & Chief Operating Officer (2005 Compensation: $1.08 M USD)

Adobe Systems entered NASDAQ in 1986. Adobe's 2006 revenues were $2.575 billion USD.[10] As of February 2007, Adobe's market capitalization is roughly $23 billion USD, and, as of August, 2007, its shares are trading on the NASDAQ for around $40 USD, with a P/E ratio of about 49 and EPS of about $0.82.[10]

Fiscal year Revenue
2007 $3.158 billion [11]
2006 $2.575 billion [12]
2005 $1.966 billion [12]
2004 $1.667 billion [13]
2003 $1.295 billion [14]
2002 $1.165 billion [14]
2001 $1.230 billion [15]
2000 $1.266 billion [16]
1999 $1.015 billion [16]
1998 $0.895 billion [17]
1997 $0.912 billion [17]
1996 $0.787 billion [17]
1995 $0.762 billion [17]
1994 $0.676 billion [17]


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