Al Primo

From Wikipedia, the free encyclopedia

Al Primo (b. 1938) is a television news executive who was credited with creating the Eyewitness News format. He launched the format at Philadelphia's KYW-TV in 1965, and in 1968 he took the format with him to his new job at WABC-TV, the ABC outlet in New York City. He refined the Eyewitness News format at WABC (including the addition of "happy talk"), and the Eyewitness News name and format radiated across the United States from here. He also chose the musical score from the Tar Sequence in the movie Cool Hand Luke (composed by Lalo Schifrin) as the news theme to WABC's Eyewitness News, a move which also exposed many other TV stations in the United States (and by extension, their viewers) to Schifrin's work.

At WABC-TV, Primo assembled the anchor duo of Roger Grimsby and Bill Beutel, which garnered high ratings for 16 years until 1986, when Grimsby was let go from the station.

In 2002, Primo helped launch Teen Kids News as a project to give young people an opportunity to develop an interest in the news industry through delivering news and information to their peers.

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