Alienware

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Alienware Corporation
Type Subsidiary of Dell
Founded 1996
Headquarters Miami, Florida, USA
Key people Nelson Gonzalez, CEO
Alex Aguila, President
Frank Azor, SVP of Product Development
Industry Computer hardware
Products Desktops
Workstations
Laptops
Peripherals
Revenue $170,000,000 (2005)[citation needed]
Employees 750 worldwide
Parent Dell, Inc.
Website www.alienware.com

Alienware is an American computer hardware company and a wholly-owned subsidiary of Dell, Inc.[1] It mainly produces desktops and laptops specialized for video editing, audio editing, and gaming. Alienware is also a producer of computer peripherals, such as headsets and keyboards. The company is based in Miami, Florida, and was founded in 1996 by its CEO, Nelson Gonzalez, and COO, Alex Aguila.

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Established in 1996, Alienware manufactures desktop, notebook, media center, and enterprise systems. According to employees, the Alienware name was chosen because of the founders' fondness for the hit television series The X-Files[citation needed], hence the theme to their products, with names such as Area-51 and Aurora.

Alienware was originally established to tap a niche in the high performance game market, which back then was not on the radar of the major PC manufacturers such as Dell. Since high-end game hardware was not widely distributed, the company's founders formed an OEM which sold personal computers with the highest performing hardware and settings according to benchmarks.

Alienware established its EMEA (Europe, the Middle East, and Africa) headquarters in Athlone, Ireland in October 2002. As of FY 2005, Alienware brought in upwards of $170 million USD in annual sales[citation needed], while undertaking an international expansion initiative launched in 2003 to maintain a presence in Australia, Canada, France, Germany, United Kingdom, and Costa Rica. Alienware has had a call center in Costa Rica to handle all sales and support calls for a number of years. Additionally, Alienware allows you to send in old computer hardware in exchange for credit towards new hardware.[2]

Alienware has traditionally competed with companies such as Falcon Northwest, Velocity Micro, and VoodooPC (which is now part of Dell's largest competitor, Hewlett-Packard). Before being acquired by Dell, Alienware also competed against Dell XPS gaming systems.


On March 22, 2006, Dell agreed to purchase Alienware.[3] This is noticeable in many regards including the similar looking homepages. Alienware continues to operate under its own brand name. Dell had been considering buying Alienware since the year 2002, but did not make any action of purchase until March of 2006.[citation needed]

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