From Wikipedia, the free encyclopedia

This article may require cleanup to meet Wikipedia's quality standards. Please discuss this issue on the talk page or replace this tag with a more specific message. This article has been tagged since October 2005.

For the software product companies, common strategic alliance formations (see also business alliance) are research partnerships, joint product development, technology licensing, and marketing and distribution agreements (Rao & Klein, 1994). Additionally, working with other firms to produce complementary products is worthwhile for many companies since it can increase the value of the original product (Messerschmitt & Szyperski, 2004). Alliances can also be beneficial for marketing actions.

Usually new and established firm form relationships because while the new firms have innovative products, they usually lack the funds to make the large investments in marketing that are necessary to gain large amounts of sales (Rao & Klein, 2004). Alliances can be a great help for supporting growth of sales in other countries. Strategic alliances with foreign companies can help enhance advertising effects, improve development of products to match the foreign users’ needs, and help increase collaboration with large customers (Igel & Islam, 2001).

• marketing strategies for product software

• Igel, B., and N. Islam. “Strategies for service and market development of entrepreneurial software designing firms.” Technovation , Volume: 21, Issue: 3 (March 2001), pp: 157-166

• Rao, P.M., and J. A. Klein. “Growing importance of marketing strategies for the software industry” Industrial marketing management, Volume: 23, Issue: 1 (February 1994), pp: 29-37

• Trondsen, T. J. “Some Characteristics of Adopters of a Major Innovation in the Computer Field and Its Potential Use in Marketing.” Industrial Marketing Management Volume: 25 Issue: 6 (November 1996), pp: 567-576

This business-related article is a stub. You can help by expanding it.