Sources
Help build the largest human-edited directory on the web.
Submit a site - Become an editor
Wikipedia. Licensed under the GNU Free Documentation License.
Are you an expert in this subject? Join the discussion and share your knowledge at Wikipedia.org.
Anchor text
From Wikipedia, the free encyclopedia
The anchor text or link label is the visible, clickable text in a hyperlink. Anchor text is the text a user clicks when clicking a link on a web page.
Anchor text usually gives the user relevant descriptive or contextual information about the content of the link's destination. The anchor text may or may not be related to the actual text of the URL of the link. For example, a hyperlink to the main English Wikipedia page might take this form:
The anchor text in this example is Wikipedia; the complex URL http://www.wikipedia.org displays on the web page as Wikipedia, contributing to a clean, easy to read text or document.
Anchor text is weighted (ranked) highly in search engine algorithms, because the linked text is usually relevant to the landing page. The objective of search engines is to provide highly relevant search results; this is where anchor text helps, as the tendency is, more often than not, to hyperlink words relevant to the landing page.
Webmasters may use anchor text to procure high results in search engine results pages. Google's Webmaster Tools facilitate this optimization by letting website owners view the most common words in anchor text linking to their site.[1]
In the past, Google bombing has been possible through anchor text manipulation; however, in January, 2007, Google announced it had updated its algorithm to minimize the impact of Google bombs.[2]
- ^ Fox, Vanessa (2007-03-15). Get a more complete picture about how other sites link to you. Official Google Webmaster Central Blog. Retrieved on March 27, 2007.
- ^ Cutts, Matt (2007-01-25). A quick word about Googlebombs. Official Google Webmaster Central Blog. Retrieved on March 27, 2007.
 |
This Internet-related article is a stub. You can help Wikipedia by expanding it. |