Apple TV

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Apple TV
The Apple TV‎
Apple TV on display pre-release at the Macworld 2007 conference
Manufacturer Apple Inc.
Type Digital media receiver in a Set Top Box
Connectivity IEEE 802.11b/g/n Wi-Fi
HDMI Port
Component Video/Audio
USB 2.0[1]
Media 40 or 160 GB Internal Hard disk[1]
Operating system Mac OS X v10.4.7 (Front Row based, not user accessible.)
Input Apple Remote
Dimensions 197x197x28 mm (7.7x7.7x1.1 in)[1]

Apple TV is a digital media receiver designed, marketed and sold by Apple. It is a network device designed to play digital content originating from any Mac OS X or Windows computer running iTunes onto an enhanced-definition or high-definition widescreen television. Apple TV can store content on an internal hard drive or stream it across a network, depending on the needs of the user. It was first announced at a special press event in San Francisco, California on September 12, 2006, where Apple CEO Steve Jobs also announced enhanced fifth generation iPods, the addition of films to the iTunes Store and the release of version 7 of iTunes. The final product name was not announced at the event, but was instead referred to by its codename iTV.[2] Jobs did another preview during his January 9 keynote speech at the 2007 Macworld Expo, where he announced that Apple would begin taking pre-orders for the device. Apple TV started shipping on March 21, 2007.[3] A second version with a larger 160 GB hard disk started shipping on May 31, 2007.

Some commentators have come to regard Apple TV as a significant misstep for the consumer electronics giant, citing its feature set and compatibility issues as reasons for an apparent lack of success to date.[4]

Contents

Apple TV connects to a television or other video equipment through either High-Definition Multimedia Interface (HDMI) or component video connections. The product does not come with any connecting cables in the box (other than an AC power cable), so the user must supply either an HDMI cable or component video/stereo audio cables.

Although Apple's website states that an enhanced-definition or high-definition widescreen television is required, Apple confirmed to MacLife that the unit does work with standard definition TVs with component video connectors,[5] but the picture may be vertically stretched if the TV does not support anamorphic widescreen, a video encoding technique used to optimize the vertical picture by aspect ratio.[6] Audio is supported via digital optical and analog (RCA connector) audio ports. The device connects to other computers either through an Ethernet connection, or wirelessly through the standard IEEE 802.11b, g, and n wireless protocols. A USB port is also included on the device, but is reserved for service and diagnostics.

Apple TV comes with the standard Apple Remote, although compatible universal remotes are known to work.[7][8] Apple TV can optionally be paired with one particular remote to prevent conflicts from other IR-capable devices.[9] Out of the box, the default setting is unpaired, so any Apple Remote works with it.

Apple will continue to offer new features through automatic software upgrades, leaving the door open to further utilization of its hardware capabilities and new software developments.[10]

In sync mode, Apple TV works in a similar way to the iPod. It is paired with an iTunes library on a single computer and can then synchronize with that library, copying content to its own hard drive. After synching, Apple TV is not required to remain connected to the network for the device to continue functioning.[11] Sync modes include "automatic" for synchronizing all iTunes content to the hard drive (in a specific priority), or "selected content" to only synchronize specified content.[12]

However, synching iTunes content to Apple TVs hard drive is not required, and Apple TV can also function as a peer-to-peer digital media receiver, streaming content from iTunes libraries and playing the content over the network.[7] Streaming performance of movies and TV shows purchased from the iTunes Store over an 802.11g wireless network was described by CNET's John P. Falcone as "impressive".[13] Apple TV also includes the unapproved wireless-n standard[14] for streaming 720p High-definition video (HD) content.[15]

Practical Technology comments that using the built-in streaming capabilities of Apple TV negates the need for more storage[16] and Macworld's Christopher Breen says the "cramped" space and slow synchronization on the 40 GB model would be an issue if not for Apple TVs good streaming capabilities.[17] Third party functionality extends streaming beyond the home network to enable streaming of Apple TV content across the Internet.[18]

Apple TV can stream content from up to five computers/iTunes libraries and five Apple TVs can be linked to the same iTunes library. On a single network, iLounge's Jeremy Horwitz tested "two Apple TVs with one computer, multiple computers with one Apple TV, and multiple computers with multiple Apple TVs" and all tests passed successfully. However Jeremy did note that synching multiple Apple TVs simultaneously in the same environment might cause network slowdowns.[15]

Apple TV presents a simple interface based on the Front Row software for Macintosh computers. Content is organized into six groups (Movies, TV Shows, Music, YouTube, Podcasts, and Photos), and is presented in the initial menu along with options that allow the user to change "Settings" and "Sources". These initial menu options then lead to other submenus. The included Apple Remote is used to navigate through the menus by using the up or down buttons and selecting options with the play button. The left/right buttons are used to perform rewind and fast-forward functions while viewing video content, but also perform previous song/next song functionality when selecting audio-only content. The remote does not control audio volume on Apple TV.

Aside from "Movies" and "TV Shows" content, the "TV Shows" options allows the user to sort contents by show or date and the "Movies" option also allows the user to view movie trailers for new releases, just as the Front Row software does on a Mac. All video content, including movies, TV shows, music videos and video podcasts, includes bookmark functionality. Apple TV automatically bookmarks video content midstream to continue playback at a later time.[19] The "Music" submenu offers similar options to those found on an iPod, presenting the available music sorted by Artist, Album, Songs, Genres and Composers, as well as offering a shuffle option and listing available audiobooks. As categories are selected with the remote, animated album art is displayed on the side of the display for the contents of the selected category. While playing "audio-only" content such as music and audio podcasts, Apple TV periodically moves album art and content info on the TV display to prevent burn-in on video displays.[19]

"YouTube" support was added with the ability of receiving direct streams from YouTube in the version 1.1 update on June 20, 2007.[20] The 1.1 update also added parental controls to control access to YouTube content.[21] Under the "Podcasts" section, both video and audio-only podcasts are supported. TWiT's Leo Laporte notes that the podcast support in the Apple TV puts podcasts on the same level as other media[22] and media companies have already begun producing Apple TV-compatible video podcasts.[23] The "Settings" option lets the user pair the device with a remote,[7] update the system software, and configure various video and audio settings. The "Sources" option is for pairing the device with other computers, whether for synching or streaming. Both options require the user to enter a code in iTunes to authorize access.[7]

Content has to be in certain formats to play on the Apple TV.[7] It supports video encoded with either the H.264 video codec for a maximum resolution of 720p (up to 1280x720 pixels) at 24 fps or the MPEG-4 video codec for a maximum resolution of 720x432 (432p) or 640x480 pixels at 30 fps. Audio can be encoded with AAC (16-320 kbit/s), MP3 (16-320 kbit/s, with VBR), Apple Lossless, AIFF, or WAV audio codecs. It also has support for files encrypted with the FairPlay Digital Rights Management technology. For photos it supports the JPEG, BMP, GIF, TIFF, and PNG image file formats.[1] Attempts to sync unsupported content to Apple TV will result in iTunes error message(s) because iTunes supports more formats than Apple TV.[24]

Apple TV supports content purchased from the iTunes store. A user cannot purchase iTunes Store content from Apple TV itself, but Apple TV will connect directly to the iTunes store and let the user play short previews of store content through the "Movie" and "TV Shows" options.[25] Also, free iTunes store content is also supported (e.g. podcasts), but games are not. Also, although AirPort Express (a similar audio-only product from Apple) supported iTunes radio functionality, Apple TV does not.

Apple TVs audio chip supports 7.1 surround sound,[26] but Apple TV only officially supports Dolby Pro Logic simulated 5.1[17] since QuickTime and Apple TV do not ship with an AC-3 codec.[27] Unofficially, full 5.1 Surround Sound digital discrete is supported by Apple TV if a 5.1-capable receiver is connected via the optical cable to Apple TV and the audio content is encoded as lossless.[28][29] Note that iTunes store content only supports 4.0 surround sound.[30]

Aside from content obtained from the iTunes Store, Apple included an "Export to Apple TV" option in an update to their QuickTime software that was released days before Apple TV started shipping. This allows content in some formats that the device doesn't support to be re-encoded into accepted formats for playback on the device.[31] Applications which make use of QuickTime to export media also have access to the "Export to Apple TV" option, for example iMovie.[32] Some third-party content conversion tools also provide "Export to Apple TV" options and Macworld has created a guide for using the tools to convert media to Apple TV-compatible formats.[33]

Rear connectors including power, USB for firmware updates, Ethernet, HDMI, component video and audio, and optical audio.
Rear connectors including power, USB for firmware updates, Ethernet, HDMI, component video and audio, and optical audio.
Processor Intel[1] Pentium M 1.0 GHz "Crofton"[34]
Graphics NVIDIA GeForce Go 7300 (64 MB VRAM)[35]
Memory 256 MiB of 400 MHz DDR2 SDRAM[36]
Hard drive 40 or 160 GB hard disk[1][36]
Connectivity USB 2.0 (officially for diagnostic use only, though hackers have managed to allow connectivity of hard disks, mice and keyboards),[37] Infrared Receiver, HDMI, and Component Video.[1]
Networking 10BASE-T/100BASE-T Ethernet, 802.11 b, g, n wireless networking (AirPort)[1]
Output
Audio S/PDIF digital optical audio, RCA analog stereo audio[1]
Power Built-in universal 48W power supply[1]
Dimensions 197x197x28 mm (7.7x7.7x1.1 in)[1]
Weight 1.09 kg (2.4 lb)[1]
Video and audio cables are not included with Apple TV.
*480p is the lowest TV resolution officially supported by Apple; 480i is unofficially supported.

As soon as the Apple TV was released, users began examining it to see if it could be modified. Hacks were available for Apple TV within days of the release. Apple is not currently preventing users from installing Apple TV hacks, but users are warned that applying hacks will void the product's warranty.[38]

News sites were reporting that some users had worked out how to upgrade the hard drive on their Apple TVs,[39] add AC-3 (Dolby Digital) 5.1 channel support,[40] add support for other codecs,[41] and create Front Row plugins.[42] AppleTVHacks.net and FatWallet.com offered a US$1000 reward for an external USB drive hack to utilize the USB "service port".[43] On July 28, 2007, the USB hack was released for version 1.0 of the Apple TV firmware; it does not work on the "YouTube" version 1.1 firmware.[44]

Particular attention was paid to the device's operating system, which had been described by Walt Mossberg before the release as "a modified version of the Mac operating system."[45] Users worked out how to access the device remotely through SSH,[46] how to get Back Row running on other Apple computers,[47] and how to install regular versions of Mac OS X[48] or Linux[49] on the device.

The Apple TV 1.1 update removes any hacks that are installed. The device can easily be re-hacked, but support for remote file system mounting is removed along with RemoteManagement, AppleFileServer and many other components.[50] By late June, hackers restored most capabilities that were lost after the update. A "safe update" process was created to retain Apple TV network and USB capabilities by manually installing updated files from AppleTV 1.1 (such as the YouTube player) onto an AppleTV while retaining the 1.0 kernel. [51]

Concerns have been raised regarding the dependency on connectivity to a home computer via iTunes. Although users can view YouTube as well as movie and TV previews directly through the Internet, most functionality depends on content originating from an iTunes-connected home computer. Some of Apple TV's competitors can download movie content directly from the Internet, but an Apple TV user cannot purchase or download iTunes content directly from Apple TV.[7][24]

Other concerns have been expressed for needing personal video recorder capabilities on Apple TV,[7][24][52] Apple TV does not contain a TV tuner, but a tuner and PVR capability can be applied on the connected home computer through a third party. The PVR software will connect to iTunes, enabling scheduled HDTV recordings to automatically appear on Apple TV for playback.[53]

Some people feel that the Front Row interface is lacking standard iTunes functionality, including rating items, on-the-go playlists, synchronizing from more than one computer, shuffling, interrupting a shuffle, displaying a video timeline,[54] Internet radio support[13] and games.[55]

Apple TV is seen by some to have limited out of the box support for video and audio codecs,[7][13][24] although Apple TV supports the same MP4 and H.264 codecs the video iPod and iPhone do.[56] Media conversion tools are available, but conversion "almost always" involves a loss of quality as well as the time and effort costs to perform the conversions.[57] Neither iTunes nor Apple TV ship with the AC-3 codec, therefore Apple TV does not officially support 5.1 channel Dolby Digital audio.[7][17]

Quality of Apple TV content has also been noted as a concern. 1080i or 1080p HD content (e.g. content originating from HD cameras) must be downgraded in quality for use on Apple TV. Users without the technical knowledge to convert HD content to lower quality may have to resort to downloading low-quality iTunes store movie content.[7][13][17][52][58][59] Note that iTunes store 720p HD-quality content is available via video podcasts.[23]

Apple TV content cannot be used with older televisions, although 480i is unofficially supported as long as the TV supports component video connectivity. RCA/composite video and F/RF connectors are not included on the Apple TV device. Reviewers have noted that Apple is "future-proofing", and "if you do not have HDTV now, you will in the future".[1][13][24][45][57][60]

Some users feel that Apple TV needs a volume control on the Apple Remote. An Apple Remote can be used on a Macintosh computer for both Front Row navigation as well as volume control, but cannot be used the same way on Apple TV.[7][24][45][57] Mainstream universal remotes have been updated for use with Apple TV and can be used to control volume.[13]

Apple TV comes with only a power cable and some users feel that Apple TV should include audio/video cables.[7][13][24][57] Other users feel that Apple TV has too many connectivity options to support bundled cables[17][61] and Apple has teamed up with a third party to provide affordable cables for its customers.[62]

A USB port is included on the device, but it is reserved for service use only. Some users feel that the port should be available to use with a secondary external drive.[15] Another option for additional storage is streaming content from a computer that has an iTunes-connected external drive.[63]

The Apple TV device runs "very hot",[13] sometimes reaching 44 degrees Celsius (111 degrees Fahrenheit).[57][64] According to Apple, this is normal,[65] but some users recommend placing the device in a well-ventilated area,[57] and others recommend putting the device in standby mode when not in use.[7]

Excluding YouTube and TV/movie previews, Apple TV content must originate in iTunes. Purchased iTunes Store video content includes informational tags such as Description, Content Advisory and Rating that are viewable from Apple TV, but are not editable in iTunes. For non-purchased content, the user must depend on a third-party tool for editing the tags.[66] iTunes includes CD ripping functionality, but does not include DVD ripping functionality, also requiring the user to depend on a third-party tool.[17]

According to some users, the "Export to Apple TV" option in QuickTime, is no "speed demon".[67] Performance improvements may be found with a QuickTime-compatible hardware acceleration device for H.264 encoding.[68]

In March 2007, reviewers mentioned the lack of expansion options once the hard drive on the 40 GB model fills up.[7][13][24][45] Nonetheless, in late May 2007, Apple introduced a version of the Apple TV with 160 GB of storage space.[69] Another former limitation required photos to be synced to the device,[45] but this was fixed in a June 2007 iTunes update.[70]

Within the first week of presales in January, 2007, Apple TV was the top selling item at the Apple Store.[71] Orders exceeded 100,000 units by the end of January and Apple began ramping-up to sell over a million units prior to the 2007 holiday season.[72] Analysts began to see the device as a "DVD killer"[73] that has the ability to enable multiple services. Analysts also predicted that Apple could sell up to 1.5 million units in the first year.[74] Besides the Apple Store, Best Buy was one of the first retailers to carry the device;[75] Target[76] and Costco[77] followed shortly thereafter.

Two months into sales, Forrester predicted that Apple will only sell a million Apple TV units, since advertisement-supported content will win the war against paid content. Forrester predicted that cable companies will be the clear winners over content providers such as the iTunes Store.[78] Shortly thereafter, Apple released YouTube functionality and Jobs stated that Apple TV is a "DVD player for the Internet". Market analysts immediately saw that YouTube on Apple TV "provides a glimpse of this product's potential and its future evolution",[79] but overall, analysts have mixed reactions regarding the future of Apple TV. Some negative reactions followed after Jobs referred to the device as a "hobby", implying it was less significant than the Mac, iPod, and iPhone.[80]

Wikiquote has a collection of quotations related to:
Wikimedia Commons has media related to:

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Apple hardware since 1998
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Hardware products Macintosh · iMac · Mac mini · MacBook · MacBook Pro · Mac Pro · Xserve
Accessories AirPort · Apple TV · Cinema Display · iPhone · iPod (classic, shuffle, nano, touch) · Mighty Mouse · Xserve RAID
Software products Aperture · FileMaker Pro · Final Cut Studio · iLife · iTunes · iWork · Logic Studio · Mac OS X (Server) · QuickTime · Safari · Xsan
Stores and services ADC · AppleCare · Apple Specialist · Apple Store (online) · Certifications · Genius Bar · iTunes Store · .Mac · One to One · ProCare
See also Advertising (Get a Mac, iPods, Slogans) · Braeburn Capital · FileMaker Inc. · History (Discontinued products, Litigation, Typography) · Portal
Annual Revenue: US$24.01 billion (24.3% FY 2007) · Employees: 17,787 full-time; 2,399 temporary · Stock Symbol: (NASDAQ: AAPL, LSE: ACP, FWB: APC) · Website: www.apple.com
Retrieved from "http://en.wikipedia.org/wiki/Apple_TV"
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