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Applied Media Technologies Corp.
Type	Private
Founded	1991 Tampa, Florida
Headquarters	Clearwater, FL
Industry	Music, On-Hold Messaging
Products	SIRIUSBusiness, TelAdvantage
Revenue	$3.875 million USD (2006)
Employees	60
Slogan	Marketing challenges. Technology solutions.
Website	AMTC Corporate Site

Applied Media Technologies Corporation was founded in 1991 in Tampa, Florida as a provider of "on hold" messaging to US and Canadian businesses under the brand name TelAdvantage. In 1995, they released their first proprietary "on hold" message player, the Optical Disk Repeater 1000. Since then, AMTC has released several other players. In 2003, AMTC entered into a partnership with SIRIUS Satellite Radio to become the exclusive provider of Sirius' commercial-free music streams to American businesses. [1]

They relocated to a new 10,000 square foot headquarters in Clearwater, Florida in 2000.

Contents 1 AMTC Timeline 2 SIRIUS Business 3 Clientele 4 See also 5 External links 6 References

• 1991 - AMTC begins operations in Tampa, FL as an on-hold messaging vendor.
• 1995 - AMTC releases its patented [2] Optical Disk Repeater 1000. The device was the first compact disc-based "on hold" player on the market.
• 1998 - AMTC revamps the ODR-1000 with its TraxMaster, and added the iQueue (a removable memory card player) and the RemoteLink td64, which permitted remote-initiated downloading of messages via a modem.
• 2000 - AMTC moves into its new 10,000 square foot headquarters in Clearwater, FL
• 2000 - AMTC installs its RemoteLink td64 in every Bally Total Fitness gym.
• 2003 - AMTC signs agreement to be the exclusive provider of Sirius Satellite Radio for businesses. [3]
• 2003 - AMTC introduces a third CD-based "on hold" player, the TraxMaster II, and releases the iQueue II, a CompactFlash-based MP3 player for "on hold" messaging. The iQueue II works in conjunction with HoldDirect.com, the first web-based distribution system for "on hold" messages. [4]
• 2004 - AMTC becomes a preferred on-hold messaging vendor for Nationwide Insurance and rolls out its iQueue II digital messaging player to the offices of Royal Caribbean.
• 2005 - Major endorsements and partnerships include Daimler-Chrysler, Ford Motor Company, Raymond James Financial, and Allstate Insurance.
• 2006 - Major partnership deals signed include Yum! Brands, FOCUS Brands, Huddle House, Big Boy Restaurants, Piggly Wiggly, Cici's Pizza, SYSCO Foodservice and Wendy's International.

In 2003, AMTC began reselling SIRIUS Satellite Radio's music channels to business customers, under the brand name SIRIUS Business. Under this arrangement, AMTC pays a monthly fee to performing rights organizations such as ASCAP, BMI, and SESAC, to ensure that customers can legally play the music in a business setting. The channels available via SIRIUS Business are identical to the channels available to consumer subscribers but are licensed for business audio use. Some of these channels feature occasional interruptions such as sounders and DJ talk.

AMTC claims [5] that the high look angle of SIRIUS' satellites, coupled with the site diversity provided by multiple satellites and a network of terrestrial repeaters, virtually eliminates rain fade. The highly elliptical orbit of the SIRIUS satellite constellation can pose difficultites for the reliable delivery of the signal stationary antennas in certain parts of the country. Sirius has developed an antenna placement guide to help optimize antenna placement for the unique orbital pattern of their satellites. Sirius has also vastly increased its network of terrestrial repeaters and intends to launch a geostationary satellite [6] to augment signal strength for non-mobile customers such as those of SIRIUS Business. The launch is scheduled for 2008.

AMTC also provides receivers, amplifiers, speakers, and other sound equipment to businesses in conjunction with the SIRIUS service.

AMTC's on-hold messaging is utilized in a variety of businesses, including restaurants, automotive dealerships, van lines and airlines, hotels and fitness centers. High-profile clients include Allstate Insurance, Morgan Stanley and Raymond James Financial.

SIRIUS Business is used in several hotel, retail, and restaurant chains, including Big Boy Restaurants and Huddle House. In 2006, AMTC has signed contracts to install SIRIUS Business in A&W, Long John Silver's, KFC, Pizza Hut and Taco Bell and Wendy's stores, among others.

• SIRIUS Satellite Radio
• Muzak
• DMX Music
• PlayNetwork
• Trusonic
• XM Satellite Radio
• InStore Broadcasting Network

• Applied Media Technologies Corporation's official site
• SIRIUS Business
• SIRIUS Satellite Radio official site
• HoldDirect.com, AMTC's "on hold" message distribution site

• Hotel Interactive - Article covering AMTC's agreement with the Four Seasons Hotel Silicon Valley
• Hotel & Motel Management Magazine - AMTC agrees to install TelAdvantage in Woodfin Suites locations

• National Piggly Wiggly Owner's Association - Piggly Wiggly endorses AMTC/SIRIUS as their preferred background music provider
• American Express Restaurant Briefing March-April 2006 - AMEX discusses the particulars of SIRIUS Business, VP Sales/Marketing Clayton Burton quoted
• SYSCO Today July 2006 - "Setting the Tone"
• Satellite Standard Group - Interview with public relations lead Matt Holden