AstroTurf

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AstroTurf
Type LLC
Founded 1964
Headquarters Dalton, Georgia, USA
Key people Michael Dennis-Vice Chairman and President of GeneralSports Venue, Jon Pritchett-CEO of GeneralSports Venue
Website http://www.astroturfusa.com/

AstroTurf is a brand of artificial turf. Though the term is a registered trademark, it is sometimes used as a generic description of any kind of artificial turf. The original AstroTurf product was a short pile synthetic turf[1] while the current products incorporate modern features such as antimicrobial protection, rubber infill, backing systems and nylon yarn fibers.

Contents

AstroTurf was invented in 1964 by employees of Monsanto, patented in 1967, and originally sold under the name "Chemgrass". It was renamed AstroTurf after its first well-publicized use at the Houston Astrodome stadium.

In 1986 Monsanto consolidated its AstroTurf management, marketing, and technical activities in Dalton, Georgia, as AstroTurf Industries, Inc. In 1988 Balsam AG purchased all the capital stock of AstroTurf Industries, Inc. In 1994 Southwest Recreational Industries, Inc. (SWRI) acquired the AstroTurf brand. In 1996 SWRI was acquired by American Sports Products Group Inc(ASPG). In 2001, SWRI launched a turf system called NexTurf.[2] The surface was installed at Veterans Stadium in Philadelphia from 2001-2003 and led to a preseason Monday Night Philadelphia Eagles-Baltimore Ravens game being postponed because of the condition of the Nexturf field.[3] In 2003 SWRI changed its name to SRI Sports and one year later filed for bankruptcy and the parent company, ASPG, retained the AstroTurf rights. In 2005 Textile Management and Associates (TMA) acquired the AstroTurf assets and intellectual property from ASPG and began marketing the AstroTurf brand under the company AstroTurf, LLC. In 2006 GeneralSports Venue (GSV) became TMA’s marketing partner for the AstroTurf brand for the American market. AstroTurf, LLC handles the marketing of AstroTurf internationally.

1964

1965

  • The Houston Astrodome opens with natural turf and a glass ceiling which causes glare for the fielders. The panes are painted black and the sod soon dies. The field's dead grass is painted green.

1966

  • AstroTurf is first installed in the Houston Astrodome. The infield was in place in April, but due to lack of supply, the outfield is not completed until July, when the Astros are sent on an extended road trip. The all-synthetic field is ready for play following the All-Star break in July.

1968

1974

1975

1976

  • Cincinnati Reds play back-to-back World Series' on AstroTurf.[11]

1978

1980

1981

1983

  • Women's World Cup Hockey (field hockey) games are played on AstroTurf.[13]
  • AstroTurf installs first North American vertical drainage systems in Paterson, NJ at Trenton State. [14]

1989

  • First E-Layer® system (Elastomeric) installed at William and Mary, as well as University of California, Berkeley. [15]

1996

  • Atlanta Olympic Field Hockey installs AstroTurf System.[16]

1999

  • Real Madrid C. F. (Spain) become the first European soccer club to purchase an AstroTurf system for their practice fields.[17]

2001

2002


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