Bell Mobility

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Bell Mobility Inc.
Type Private (subsidiary of Bell Canada)
Founded Toronto, Ontario (1986)
Headquarters Mississauga, Ontario
Key people Wade Oosterman - President, Lawrence Cooke - Chief Operating Officer
Industry Wireless Services
Products BlackBerries, PocketPC, Palm, Wireless Data Services, Two way messaging, Picture and Video Messaging (Multimedia_Messaging_Service)
Website www.bell.ca/wireless

Bell Mobility is the division of Bell Canada which sells wireless services in Canada. Bell Mobility boasts over 5,884,000 subscribers as of the end of Q2 2007.[1] As of July 2006, Bell Mobility has assumed responsibility for the former Aliant wireless operations in Atlantic Canada as part of a larger restructuring of both Bell and Aliant, and continues to do business there as Aliant Mobility.[2]

Virgin Mobile Canada, Bell-owned Solo Mobile and PC Mobile operate as MVNOs on the Bell Mobility network.

Contents

Their cellular network utilizes AMPS, CDMA, PTT, 1xRTT and, as of November 2005, 1xEVDO technology.

Their handset lineup includes phones from LG, Motorola, Nokia, Kyocera, Samsung and Sanyo. The lineup also includes PDAs from Kyocera, Motorola, palmOne, RIM, HTC and UTStarcom, and connection cards cards from Sierra Wireless, Novatel and Kyocera.

Bell Mobility also features a line up of rugged devices and modems. [3]

As part of their current media advertising campaign in print and on TV, Bell Mobility features a pair of anthropomorphic CGI beavers named Frank (voiced by Norm MacDonald) and Gordon (voiced by Ken Hudson Campbell) [4], who constantly get into misadventures which lead to Frank getting flustered with the antics of the dimwitted Gordon.

The Frank and Gordon ad campaign ranks at the top of the most-loved and most-hated advertisements. Analysts covering a potential restructuring of BCE suggested getting rid of the mascots. They have also criticized some of Bell Mobility's initiatives as failing to tap the market, such as offering full-length movies[5].

Some clients of Bell Mobility have claimed that their phones features have been restricted by Bell Moblity. This action is typically referred to as “crippling.” Examples of claims of restricted features are the inability to perform Bluetooth file transfers, for example with the OBEX profile or with a USB cable. Some clients claim that Bell Mobility purposely restricts these features in order to force them to use the data services and as a result pay more usage charges. Methods around these restrictions are to use an external memory card or software such as BitPim. One would have to recognize that different phones have different features. Purchasing a phone lacking the preferred abilities would be the responsibility of the client. Researching the abilities and lack thereof is recommended before purchasing a phone or PDA device.

Bell Mobility charges its customers $8.95/month "System Access Fee"[6] which to some customers appears to be a federal tax. This fee is of a higher amount in comparison to other cellular carriers which charges $6.95/month. It is explained by the carriers as a charge to cover costs involved with network maintenance and upgrades. Bell and other Canadian mobile companies are currently involved in a $800 billion class action law suit on the matter.[7]

Analysts also suggested converting from CDMA to GSM, as this would allow Bell Mobility to benefit from revenue generated by visitors' roaming, and because most new cell phones are designed for GSM first before CDMA. [8] However, with the introduction of two world phones, the 8830 and the a840, Bell Mobility is tapping into the GSM market outside of North America to customers who frequently travel.[9]

There has also been complaints of extremely high monthly bills. There was a recent report of a customer with a $10/month unlimited mobile browser plan actually being charged almost $85,000.[10] It was also reported that "Canadians complain that their mobile phone charges are much higher for comparable service in the United States".[10]

  1. ^ http://bce.ca/reports/page/?report=21&page=370
  2. ^ http://www.bce.ca/en/news/releases/corp/2006/03/07/73404.html
  3. ^ http://businessonthego.ca/
  4. ^ http://blogs.voices.com/voxdaily/2006/02/frank_and_gordon.html source
  5. ^ http://www.bell.ca/shopping/PrsShpWls_Movies.page
  6. ^ http://www.bell.ca/support/PrsCSrvWls_Bill_ServiceAgreement.page
  7. ^ http://www.merchantlaw.com/cellular.html
  8. ^ http://www.canada.com/nationalpost/financialpost/story.html?id=7c1a7828-75f9-4e3a-84ae-97abd021a481
  9. ^ http://www.bell.ca/support/PrsCSrvWls_Cvg_Travel.page?tab=2
  10. ^ a b BBC News,"[1]" December 13 2007

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