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Big League Chew
From Wikipedia, the free encyclopedia
Big League Chew is a brand of bubble gum that is shredded and packaged like chewing tobacco. It was created by baseball players Rob Nelson and Jim Bouton as an alternative to the tobacco-chewing habit common among ballplayers. According to the 2005 packaging, over 450 million pouches of the gum have been sold since 1980.
Although claiming to be chosen by professional players, the cartoonish brand—packaged in flashy colors such as neon green—is clearly marketed to children as well. Despite this, LeBron James was reportedly a devoted user of the gum before signing an endorsement deal with Bubblicious.
In addition to the original bubble gum flavor, it comes in cotton candy, grape, strawberry, watermelon, sour cherry, and sour apple flavors. It is produced by Wm. Wrigley Jr. Company in Chicago, USA.
- "It's Gum Time" quickly became a type of rally cry for the 2006 Detroit Tigers. This was due to starting pitcher Nate Robertson's habit of chewing a large wad of Big League Chew in the dugout when his teammates were up to bat and apparently rallying his team to victory on numerous occasions.
- Big League Chew appeared in the movie Napoleon Dynamite.
- The animated sitcoms Family Guy and American Dad have both referenced Big League Chew.
- Anna Oxygen makes an allusion to Big League Chew in the song "Spectacle" on her album All Your Faded Things.
↑ Elliott Harris, "GUMMED UP // LeBron gets $15 million to endorse Bubblicious", Chicago Sun-Times, February 26, 2004.
| Wm. Wrigley Jr. Company | |
|---|---|
| William Perez, CEO & president • William Wrigley, Jr. II, chairman | |
| Past CEOs and presidents: William Wrigley Jr. • Philip K. Wrigley • William Wrigley III • William Wrigley, Jr. II | |
| Chewing gum | |
| Airwaves • Big Red • Doublemint • Eclipse • Excel • Extra • Freedent • Juicy Fruit • Orbit • Spearmint • Surpass • Winterfresh | |
| Bubble gum and candy | |
| Alpine • Altoids • Big League Chew • Bubble Tape • Hubba Bubba • Life Savers • Creme Savers | |
| See also | |
| Wrigley Building • Wrigley Field (Chicago) • Wrigley Field (Los Angeles) • Wrigley Institute for Environmental Studies • Wrigley Square | |
Annual revenue: $517 million USD (FY 2005) | Employees: 14300 | Stock symbol: NYSE: WWY | Website: www.wrigley.com/ |
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