Bombo Radyo Philippines

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Bombo Radyo Philippines
Type Private
Founded September 04, 1966
Headquarters Iloilo City and Makati City Philippines
Key people Rogelio M. Florete Sr., CEO and President
Revenue Unknown
Net income Unknown
Employees Unknown
Website www.bomboradyo.com


Bombo Radyo Philippines is one of the largest radio network in the Philippines spanning across 20 major provinces. The network is owned and operated by Iloilo based Florete Group of Companies.

Contents

Bombo Radyo Philippines AM division, although not having a station in the capital city of Manila, is by far consistently strong in ratings particularly in the Visayas and Mindanao regions. Its flag ship station, Bombo Radyo Iloilo, based in Iloilo City, has been enjoying the prestige honor of consistently being the number one radio station since its inception during the 1970s. The Bombo Radyo brand has been closely associated with fearless commentaries and controversial exposes against prominent and powerful Filipino politicians, thus making it popular among the masses.

Bombo Radyo's FM network group, popularly known as Star FM, is equally as strong as its sister AM network group. Its flagship station based in Manila, even the existence of a substantial number of FM stations operating, is the number one radio station in Metro Manila. The network's strongest market segment is with the provincial or rural people currently residing in Manila helped by its strong brand name in the provinces. Prior to 1994, Bombo Radyo managed its FM stations locally with each individual unique brand name. However this has all been changed in April 1994 when the network officially re-branded all 14 FM stations to carry the brand name Star FM and now share the same vision and objective. The re-branding proved to be successful as Star FM nows enjoys strong ratings all across the country.

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