Boomerang (TV channel)

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Boomerang
Boomerang
Launched April 1, 2000
Owned by Time Warner
Sister channel(s) Cartoon Network, Adult Swim
Website Official Site
Availability
Terrestrial
SaskTel Channel 1
Satellite
DirecTV Channel 297
Dish Network Channel 175
Cable
Available on most cable systems Check Local Listings for channels

Boomerang is the name of at least four television networks. It is a fully owned subsidiary of Cartoon Network. There are also channels in the United Kingdom, Australia, South Africa, Germany, Spain, France, Italy, Poland, Brazil, Latin America and some Eastern European countries. Boomerang was one of the two actual spin-offs of Cartoon Network, showing classic animated cartoons and animated television series from the Warner Bros., Metro-Goldwyn-Mayer, and Hanna-Barbera archives. The UK channel has also screened the puppet show Thunderbirds (the U.S. rights of which are owned by G4). Formerly a segment of programming within the Cartoon Network, the channel was launched at the end of the 20th century and introduced to satellite and digital cable on April 1, 2000.

Contents

The United States version of Boomerang initially carried a weekly looping programming format. Notably, Boomerang does not carry product commercials. The only advertising on the channel is for Boomerang or Cartoon Network programming.

During its looping format, which lasted through January 17, 2005, program days began at 8 a.m. Eastern time (5 a.m. Pacific time). Monday through Thursdays had been just normal programming days, with a variety of half-hour and hour-long cartoon programs shown. On Fridays, "monthly feature" cartoons were shown for the entire day; one cartoon was featured for each Friday of a given month for 24 hours straight. As of January 22, 2005, this banner became known as "monthly character of the month", and is now shown on weekends 2–4 p.m. eastern. On Saturdays, a calendar year was featured with the cartoons of that year (ranging from approximately 1963 to 1983, one year per week in sequence). Sundays carried the "Boomeraction" theme, with animation featuring action and adventure such as SuperFriends, Space Ghost and Jonny Quest. In recent years, Boomerang began airing shows from more recent times, such as Batman: The Animated Series, What's New, Scooby-Doo? and Justice League Unlimited.

Boomerang has featured many exclusive programming blocks such as Hanna-Barbera's Cartoon Corral, The Zoo, Boomeracers, and Acme Hour (originally a part of Cartoon Network).

The announcer for most promos on the channel is actor and current Family Feud host John O'Hurley.

For many years, Boomerang's slogan was "It's all coming back to you." While still used sometimes, its use has lessened in recent years.

The cable company Comcast offers Boomerang On Demand, albeit with limited selection in select areas. They, however, do not offer it as a regular station. Other companies, such as Suddenlink Communications, offer Boomerang as a regular station in select areas. Time Warner Cable and Cox offers both services in select areas. Verizon's new FiOS TV offers the channel in most markets.

The logo of Boomerang in the United Kingdom, Spain and other European countries.
The logo of Boomerang in the United Kingdom, Spain and other European countries.

There is also a version of Boomerang broadcast in the United Kingdom and Republic of Ireland, launched on May 27, 2000. It is broadcast 24 hours on the Sky Digital, Virgin Media, Tiscali TV, Top Up TV and Chorus Digital platforms. It also features other cartoons, like Roobarb, Gadget Boy and The Land Before Time. In late July 2007, Boomerang UK started to show Live-action shows, including exclusive shows like My Spy Family. It also features Boomerang Cinema.

Since 2004, Boomerang has also a Spanish version. It's available on the Digital+ digital platform and on the Auna cable platform. It was introduced as a part of Cartoon Network's schedule on weekend afternoons. The station's programming resembles strongly the UK version. It relies heavily in older Warner Brothers, MGM, and Hanna-Barbera cartoons, but it also includes fairly recent programmes featuring older characters, like Baby Looney Tunes and Duck Dodgers. It also features other classic cartoons, like the Japanese Heidi and the Spanish La vuelta al mundo de Willy Fog (Around the World with Willy Fog).

An Australasian version of Boomerang was launched in March 2004 as part of the Foxtel Digital launch, with a lineup very similar to that of the UK version. It started previously as a 4-hour block of those TV shows when CN introduced 24 hour programming. It previously used the American logo and Commercial style breaks. However from November 2007, the network updated itself changing both their logo (Like CN India's Boomerang logo) and promos to fit in with the new theme.

Boomerang Latin America logo since April 3, 2006
Boomerang Latin America logo since April 3, 2006

There is also Boomerang Latin America and Boomerang Brazil, which began their broadcastings in July 2001. In April 3, 2006, Boomerang Latin America / Brazil was relaunched as a general children's network, like Disney Channel and Viacom's Nickelodeon, also featuring live-action programming and movies, while retaining its classic cartoons in late night. In practice, the channel changed from a local version of Boomerang USA to a version of Pogo, Cartoon Network's sister network in India. The channel changed in 2007 as Cadena 4.

Since 2005, Boomerang is also available via digital cable and satellite in the Netherlands and Belgium.

Also since 2005, Boomerang is begin broadcasting in Poland via some Cable TV providers and two of three polish digital platform (Cyfrowy Polsat, N), as channel partially translate. That version of the channel is also available in other countries in Central and Eastern Europe.

Since September 1, 2005 Boomerang is available in Now TV in Hong Kong and also shown on Cable TV Hong Kong in spring 2006.

In late 2005, Turner Broadcasting made clear that they were considering launching several new channels in the Nordic region (to join their then-current channel Turner Classic Movies, Cartoon Network, and CNN International). One of the planned new channels was Boomerang, for

Logo for the Boomerang block on Cartoon Network
Logo for the Boomerang block on Cartoon Network

which they applied for a broadcasting license in the Swedish DTT in the autumn 2005.

In January 2006, Boomerang on air in Thailand

In March 2006, SkyCABLE started to show Boomerang in the Philippines, but only available in the Platinum Package.

In June 2006, Kabel Deutschland, Kabel BW and Unity Media started to show Boomerang on Pay-TV in Germany.

In the Middle East, North Africa, and the Levant territories broadcasting via satellite, from Showtime Arabia and Orbit Satellite television and Radio pay-TV networks.

In Singapore the channel is now available on StarHub CableTV.

In India, Boomerang appears as a 2 hr block on Cartoon Network Sun - Fri from 9:00pm to 11:00pm. It features such great hits like Popeye, T&J, Scooby and Johnny Bravo.

In February 2008, Boomerang in poland will be separated from Boomerang Eastern Europe & PAN Euro. Boomerang will be 100% on Polish.

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