Born Rich

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Born Rich is a 2003 documentary about the experience of growing up as a child in one of the world's richest families. It was created by Jamie Johnson, heir to the Johnson & Johnson fortune. It features such young heirs as Ivanka Trump (daughter of real estate tycoon Donald Trump), Christina Floyd, Daughter of Ray Floyd, Taylor Plant (Nephew of South African Billionare Nicky Oppenheimer and Led Zeppelin's Robert Plant), S.I. Newhouse IV (heir to the Condé Nast Publications fortune), Josiah Vanderbilt/Whitney Hornblower, Georgina Bloomberg (daughter of New York City mayor and financial media mogul Michael Bloomberg), and Luke Weil (heir to the Autotote gaming empire).

Luke Weil: "Did you ever have someone piss you off? Somebody rubs you the wrong way. And I'm up at boarding school. And this guy's from some shit town in Connecticut, I don't know. I can just say, f*** you, I'm from New York. My family can buy your family, piss off. And this is petty, and this is weak, and this is very underhanded, but it's so easy, you know."


Josiah Vanderbilt/Whitney Hornblower: "My dad brought us up, always telling us we were poor. We never were given too many presents, and I didn't know anything about the Vanderbilts, or the Whitneys. I didn't know anything about it and I remember when I was a little kid, my mom let me spend the day with my uncle. And he took me to Grand Central Station and he said, 'This is yours.' I mean, that's just the worst that he... and he'd just take me all around New York and be like, 'Yes, we own this.' It was the dumbest thing in the world to do to a kid."


Jamie Johnson:"[My father] always told me from a very early age, don't talk about money, deny being wealthy if people ask you. He was seriously against [me making this film] and really discouraged me from doing it. It actually encouraged me and I thought this film needs to be made."

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