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Bravo
Launched	December 7, 1980
Owned by	NBC Universal
Slogan	Watch What Happens
Headquarters	New York City
Sister channel(s)	NBC, USA Network, Sci Fi, CNBC, MSNBC
Website	BravoTV.com
Availability
Satellite
DirecTV	Channel 273
Dish Network	Channel 129
Cable
Available on many cable systems	Check local listings for channels

Bravo is a cable television network owned by NBC Universal. It is currently seen in more than 79 million homes and was the first service dedicated to film, drama, and the performing arts when it launched in December 1980. In the early 2000s it switched from covering performing arts, drama, and indie film to being focused on pop culture like reality shows, fashion shows, makeovers, celebrities, and so forth. Bravo's programming schedule includes feature films (primarily from the Universal catalogue). Bravo also airs reruns of series from parent network NBC, and produces original reality content, most popularly Project Runway, Queer Eye, Top Chef, Inside the Actors Studio, and Kathy Griffin: My Life on the D-List. Many of these programs are Emmy-nominated.

Contents 1 Ownership 2 Positioning 3 Target audience 4 Distribution 5 Promotion 6 Programming 7 Originals 8 High definition 9 Canadian Bravo! 10 See also 11 External links

Bravo TV was originally a service of Cablevision's Rainbow Media. Between 1999 and 2001, Metro-Goldwyn-Mayer had a 20% stake in the channel (in addition to fellow Rainbow networks AMC and WE). In 2001, a stake of Bravo was acquired by NBC, buying the entire channel in 2002. Today, it is owned by NBC Universal. Its corporate offices are at Rockefeller Center in New York. Other cable networks owned by NBC Universal include: CNBC, MSNBC, mun2, Sci-Fi Channel, ShopNBC, Telemundo, Sleuth TV, Chiller, Universal HD, and USA Network, as well as some partial ownership of international cable channels such as CNBC World, CNBC Europe, and CNBC Asia.

According to NBC Universal’s Bravo fact sheet, "Bravo is the cable network that plugs people into arts, culture and pop culture with original programming, movies and by showing a whole different side of celebrities." They cultivate an arts and pop culture focused image including original niche reality programs. Their new positioning statement, "Watch what happens," is a reference to the network's current focus on original reality programming.

Bravo's target audience is age 25-54, affluent, educated and tech-savvy males and females with high levels of disposable income. Bravo's market share of this demographic continues to grow, and according to Bravo's annual programming report, is higher than that of competing networks such as A&E, The History Channel, The Discovery Channel, Food Network, HGTV, and The Travel Channel. Their focus on this demographic is apparent from their programming, particularly their reality programs that focus on celebrities, living and home improvement, as well as reruns of programs that play well to this audience. Local and national advertising is appropriate to the target demographic: local advertisers include jewelry shops and computer stores, and national advertisers include computer companies and business services.

According to NBC Universal's Bravo fact sheet, Bravo is currently available in more than 79 million homes. Some sources including Bravo's Programming Highlights for this year put the number at closer to 78 million.

Bravo gives substantial advertising to both their original and off-network programming. Heavily promoted original content includes Inside the Actors Studio, Project Runway, Top Chef, and Celebrity Poker Showdown. Queer Eye for the Straight Guy, which Bravo now produces in-house, was once an example of the off-network shows aired by Bravo, such as The West Wing. Much of Bravo's success in differentiating itself from other cable channels has been in its ability to maintain a balance of original and classic series.^{[citation needed]}

Bravo utilizes block programming for both new shows and successful existing ones. Bravo has also had great success with programming franchises. These include their "100 Greatest..." TV and the film retrospectives, based upon the concept of AFI's 100 Years... 100 Movies; Project Greenlight and Project Runway; Showbiz Moms & Dads and Showdog Moms & Dads; Party/Party and a handful of successful gay-themed dating and reality shows (i.e. Queer Eye, Project Runway, which contains several gay contestants, and Workout, which features a lesbian lead) a niche which had yet to be filled by the reality-heavy networks.

• The Awful Truth
• Battle of the Network Reality Stars
• Being Bobby Brown
• Blow Out
• Boy Meets Boy
• Breaking News
• Celebrity Poker Showdown
• Flipping Out
• Hey Paula
• Inside the Actors Studio
• The It Factor
• The Jake Effect
• Kathy Griffin: My Life on the D-List
• Long Way Round
• Manhunt
• Million Dollar Listing
• Project Greenlight
• Project Runway
• Queer Eye for the Straight Girl
• Queer Eye for the Straight Guy
• Queer Love starring William Snow
• The Real Housewives of Orange County
• Shear Genius
• Showbiz Moms & Dads
• Significant Others
• Situation: Comedy
• Solstrom
• Tabloid Wars
• Top Chef
• Top Design
• Welcome to the Parker
• Work Out

A high definition version of the channel launched on October 3, 2007 on DirecTV. This is the second version of Bravo HD; the current Universal HD launched as Bravo HD+ in August 2003.

• Bravo HD

Bravo! (with the exclamation mark) is a Canadian English language cable television specialty channel owned by CTV Limited a division of CTVglobemedia. It uses the "Bravo" name under licence from NBC Universal. However, aside from the name and the interview series Inside the Actors Studio, there has been essentially no connection between the two channels since 2001, when the American Bravo network (then under the ownership of Cablevision's Rainbow Media) changed its direction away from focusing on performing arts towards a general programming direction.

• List of DirecTV channels
• List of Dish Network channels

• Official Website

v • d • e NBC Universal, Inc. (a subsidiary of General Electric and Vivendi)
Universal Studios	Focus Features • Islands of Adventure • Rogue Pictures • United International Pictures1 • Universal Animation Studios • Universal Studios Home Entertainment • Universal Playback • Universal Orlando Resort • Universal Pictures • Universal Studios Hollywood Theme Park • Universal Studios Florida Theme Park • Universal Studios Japan • Universal Studios Singapore • Universal Studios Theme Parks • Universal CityWalk
Broadcast TV Assets	NBC • Telemundo • NBC News • NBC Sports
NBC Universal Cable	A&E Television Networks (25%) • Bravo • Chiller • CNBC • MSNBC2 • Mun2 • NBC Weather Plus • Oxygen • Sci Fi Channel • ShopNBC • Sleuth • Sundance Channel (co-owned with Robert Redford and CBS Corporation) • Telemundo Internacional • Telemundo Puerto Rico • Trio • Universal HD • USA Network
CNBC Global Channels	CNBC (US) • CNBC World • CNBC Latin America • CNBC Europe • CNBC Asia • CNBC Africa
CNBC Europe Branches	Class CNBC • CNBC-e • CNBC Arabiya (according to CNBC Europe) • CNBC Nordic • CNBC Africa • TVN CNBC Biznes
CNBC Asia Branches	Nikkei CNBC • CNBC-TV18 • CNBC Awaaz • CNBC Pakistan • CNBC Australia • CNBC Hong Kong • CNBC Singapore
Sci Fi Global Channels	US • UK • Germany • France • Australia • Spain • Benelux
NBC Universal Television Group	NBC Studios • NBC Universal Television Distribution • Telemundo Television Studios • Telemundo of Puerto Rico Studios • Universal Media Studios
NBC O&Os	KNBC • KNSD3 • KNTV • KXAS3 • WCAU • WMAQ • WNBC • WRC • WTVJ • WVIT
Telemundo O&Os:	KBLR • KEJT-LP • KHRR • KDEN • KNSO • KTAZ • KTMD • KVDA • KSTS • KVEA • KXTX • WKAQ • WNEU7 • WNJU • WSCV • WSNS
ShopNBC O&Os:	WWDP
Spanish Independent TV Stations	KBOP4 • KWHY
Internet Ventures:	msnbc.com2 • NBBC5 • iVillage • Television Without Pity • OUTzoneTV.com • getTRIO.com • BrilliantButCancelled.com • calamitygame.com
Other Assets:	qubo6 • EMKA, Ltd.
50%, with Viacom's Paramount Pictures. Co-owned with Microsoft in a joint venture (82% owned by NBC, 18% owned by Microsoft). The stations are co-owned with LIN TV in a joint venture (76% owned by NBC, 24% owned by LIN). KNSD also includes a repeater used for rebroadcast of Entravision's KBNT-CA. Owned by Commercial Broadcasting Corp., and operated by the NBC / LIN joint venture (see note 3) A joint venture between NBC Universal and its broadcast affiliates. Co-owned with Corus Entertainment, Classic Media, Scholastic Books and ION Media Networks The station is owned by NBC Universal, but is controlled by ZGS Broadcast Holdings.