Breakfast television

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Breakfast television (UK, Ireland, Canada, Australia, New Zealand) or morning show (U.S.) is a type of news and entertainment television program, broadcast live in the morning (typically between 6:00am and 10:00am). Often hosted by a small 'team' of male and female hosts, morning shows typically target the combined demographic of people getting ready for work, and stay-at-home adults and parents.

Breakfast television programs normally feature regular news briefs and information reports on business and the stock market, and weather and travel (traffic in North American usage)—particularly in the 'early half', when the bulk of the workforce demographic is still home. Later in the program, programming will shift to more homemaker-oriented entertainment programming, to reflect a dominantly female demographic. The time in between information segments is normally filled with discussions of major news stories, reviews of the day's papers, and 'entertainment news'—news regarding media celebrities. Morning show hosts are typically regarded as media personalities, and are likewise often regarded as celebrities.

Despite these programmes often being produced by news organisations, their style is geared toward popularity and demographic appeal. Traditionally they are fronted by two presenters (one male, one female) on a sofa surrounded by a warmly coloured (but not overwhelming) set.^{[citation needed]}

The world's first breakfast television programme was Today on the US network NBC which began broadcasting on January 14, 1952. Many other channels around the world followed NBC's lead.

In the UK, after a six-week trial-run on the regional ITV station Yorkshire Television, the Independent Broadcasting Authority considered breakfast television so important that it created an entire franchise for it, the only national ITV franchise. This franchise was awarded to TV-am. However, delays to TV-am's launch meant that the BBC were able to launch their own programme, Breakfast Time on January 17, 1983. TV-am, with Daybreak and Good Morning Britain being its flagship programmes, launched just two weeks later on February 1, 1983. TV-am found it hard to survive at first, due to a reliance on advertising income from a timeslot where people were not accustomed to watching television. However, it eventually flourished, only to lose its licence, from 1993 onwards, to GMTV who outbid them.

Today, breakfast television is an established part of many people's lives and a popular way to start the day.

The following is a list of breakfast television programmes, past and present, ordered by country:

Today (Nine Network, 1982-)
Sunrise (Seven Network, 1996-1999 and 2000-)
Good Morning Australia (Network Ten), 1981-1993, continued until 2005 as a morning talk show.
Ten Early News (Network Ten, 2006-)
Business Breakfast (ABC, 2001-2002)
First Edition (ABC, 1995-1996)
First Edition (Sky News Australia)
Wake Up! WA (Access 31, 2005-)
The Breakfast Show (C31 Melbourne, 2006-)

Café Puls (ProSieben, Sat. 1, kabel eins, Puls TV)

Breakfast Television (Citytv) (Toronto version is top-rated morning show in that market)
Breakfast Television (ASN/CTV) (The most popular morning show in the Maritimes)
A-Channel Morning - A-Channel
Canada AM (CTV, 1972-) (Canada's most-watched morning show)
CBC News: Morning (CBC Television, CBC Newsworld)
Global's Morning News and local E! affiliate newscasts.
Salut, Bonjour! (TVA)
Caféine (TQS)
Breakfast television on the French-language SRC channel has had different names and formats since 1987. SRC Bonjour was presented between 1987 and 1994, followed by Bon Matin. Matin Express took over between 1998 and 2006, the timeslot is now branded as Le Téléjournal/Matin. The last two are, in fact, continuous newscasts.

Tres por tres (Canal 13)
En boca de todos (Canal 13)
Teledatos (Red Televisión)
Meganoticias: Edición matinal (MEGA)
Buenos días a todos TVN
Chilevisión Noticias: Edición matinal (Chilevisión)

Día a Día (Caracol TV)
Muy buenos días (RCN TV)

Go' morgen Danmark (TV 2 (Denmark), since 1996)
DR Morgen (DR1, 2001-2005)

Aamu-TV (YLE 1)
Huomenta Suomi (MTV3)

Télématin (France 2, since 1984)

Guten Morgen Deutschland (RTL, ?-1994)
Morgenmagazin (ARD/ZDF, since 1992)
Sat.1-Frühstücksfernsehen (Sat.1, since 1987, started as Guten Morgen mit Sat.1 and renamed later Deutschland heute morgen)