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Brokered Time
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A Brokered Time Radio Station is a radio station that sells blocks of time on the radio station to independent organizations, companies and individuals who host their own radio program.
The Brokered Time format involves selling large blocks of time for a specific rate per hour, week or month. Typically purchasers produce their own program, attending to the content of the program and selling commercials or seeking underwriting to fund the broadcast.
Many have a difficult time understanding this concept of radio. Instead of selling 30 and 60 second commercials, the station sells long blocks of time, such as 15, 30, 45 minutes, an hour to complete broadcast days.
To place the concept in to a visual concept, imagine a shopping center being built. Once complete, the building is without interior walls and available to be leased, with the leased portion of the building's interior completed to the leasee's needs. Over time, numerous businesses occupy the entire floorspace of the shopping center. A Brokered Time radio station works this way. Consider the shopping center building as the broadcast day for a radio station. The entire broadcast day is leased to various leasees who operate their business using the portion they leased.
Brokered Time Radio Stations tend to have a wide variety of programs, sometimes in many languages.
The Brokered Time Radio Format is much like the Christian Teaching and Preaching Format, in that the objective is to sell the entire broadcast day to various groups or individuals. The major differences are: 1) Brokered Time stations typically sell longer blocks of time; 2) Brokered Time stations do not restrict programming to Christian Teaching and Preaching; and 3) Brokered Time stations do not attempt to group like-minded, same language programs together.