Bubble Tape

From Wikipedia, the free encyclopedia

Bubble Tape is a brand of bubble gum that experienced its greatest popularity in the early 90's due to its unique packaging and direct marketing to preteen children ("it's six feet of bubble gum for you, not them" - them referring to parents or just adults in general).

Bubble Tape comes in a small, round, plastic container similar in size to a hockey puck. This contains a six-foot (1.8 metre) length of gum wrapped in a spiral. The container functions much like a tape dispenser, allowing a person to take a piece as small or as large as they wish, although the top half can be removed, allowing uninhibited consumption of the product therein. Bubble Tape is still a common find in most supermarkets, although advertising campaigns for it have subsided significantly since the peak of its fame in the early 1990s.

  • Mega Roll - 10 feet of Bubble Tape gum
  • King Size - 9 feet of Bubble Tape gum

 v • d • e           Wm. Wrigley Jr. Company
William Perez, CEO & president • William Wrigley, Jr. II, chairman
Past CEOs and presidents: William Wrigley Jr. • Philip K. Wrigley • William Wrigley III • William Wrigley, Jr. II
Chewing gum
Airwaves • Big Red • Doublemint • Eclipse • Excel • Extra • Freedent • Juicy Fruit • Orbit • Spearmint • Surpass • Winterfresh
Bubble gum and candy
Alpine • Altoids • Big League Chew • Bubble Tape • Hubba Bubba • Life Savers • Creme Savers
See also
Wrigley Building • Wrigley Field (Chicago) • Wrigley Field (Los Angeles) • Wrigley Institute for Environmental Studies • Wrigley Square
Annual revenue: $517 million USD (FY 2005) | Employees: 14300 | Stock symbol: NYSE: WWY | Website: www.wrigley.com/
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