Butterball

From Wikipedia, the free encyclopedia

Butterball is a brand of turkey and other poultry products produced by Butterball LLC, a joint venture of Smithfield Foods and Maxwell Farms.[1]

The brand has existed for over fifty years and has been the top-selling brand of turkey in the United States for over forty years. Contrary to popular belief Butterball does not inject their turkeys with butter. The Butterball name comes from the breed of turkey they use which is white-feathered with broad breasts.

The name Butterball was originally registered as trademark #378,438 on June 11, 1940 by Ada Walker of Wyoming, Ohio. Leo Peters purchased the trademark in February of 1951. Leo Peters licensed the name to Swift and Co. for 10 years before selling it in the 60's. Peters sold the name "Butterball" to Swift and Co. which was later acquired by ConAgra, but retained rights to the use of the name for his butter products and the company he founded which is still in operation today: Butterball Farms, Inc.

In October 2006, ConAgra's Butterball branded turkey business was sold to North Carolina based Carolina Turkeys, which renamed itself Butterball LLC.[1]

Among numerous other brands, English-bred Butterball turkeys are sold in the United Kingdom during Christmas time, for the Christmas feast.

According to Butterball, the following products are sold under the Butterball name:[2]

In addition, the Butterball Farms sells decoratively formed butter under the Butterball name.[3]

Contents

Beginning in late 1981, Butterball has maintained a toll-free telephone line called the Turkey Talk-Line to help customers with various cooking difficulties and questions. Eleven thousand people called in 1981, and in recent years the number has grown to over 200,000 each holiday season. Each of the operators holds a degree in either dietetics or home economics, roughly half of which are Masters-level. The most frequent question asked is how long a turkey takes to defrost.

  1. ^ USA Today: Sale of Butterball turkey business not expected to change Thanksgiving icon
  2. ^ Turkey Products|Butterball
  3. ^ Butterball Farms product page

  • Taylor, Rod - "Backward Glance: Talking Turkey", PROMO Magazine, November 2004


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