CFRB (AM)

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CFRB
Image:CFRB 1010.gif
City of license Toronto, Canada
Branding Newstalk 1010
Frequency 1010 kHz (AM)
6070 kHz (Shortwave)
First air date February 19, 1927
Format News, Talk
Power 50 kW
Class A
Callsign meaning Canada's First Rogers Batteryless
Owner Astral Media
Website Newstalk 1010 CFRB

CFRB, or "Newstalk 1010" as it is often referred to, is an AM radio station in Toronto, Canada, broadcasting on 1010 kHz, with a shortwave radio simulcast by CFRX on 6070 kHz. The station broadcasts a mix of talk and news throughout the day from its transmitter located in the community of Clarkson Village, in the city of Mississauga, a suburb of Toronto. The main offices for CFRB are located in midtown Toronto at 2 St. Clair Avenue West on the corner of Yonge Street.


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The station began broadcasting in 1927 and was founded by the Rogers vacuum tube company (the precursor of Rogers Communications) to promote its invention of a radio that could be operated using alternating current, and therefore did not need the cumbersome battery that had previously been required. In fact, the letters "RB" in the station's callsign stand for "Rogers Batteryless" (the letters "CF" form one of Canada's ITU prefixes). It has been broadcast at 1010 kHz on AM radio since 1947. Since 1937, the station has been simulcast on shortwave on CFRX at 6070kHz.

It was purchased in 1985 by Allan Slaight's Standard Broadcasting, and in April 2007, Standard Broadcasting was sold to Astral Media[1].

The transmitter for CFRB 1010 is a prominent landmark along the Mississauga's waterfront, and is visible from over 100 km away. It is also used for navigation by pilots, on approach to Toronto Pearson International Airport, or to Toronto Island Airport. It consists of 4 vertical masts, of 550 feet. The CFRX broadcasting at 6070 kHz is operated on the north end of the same site beside the main building. A transmitter is located at the coordinates 43°30′40″N 79°37′48″W / 43.51102, -79.63002.

CFRB's was one of few to broadcast in AM Stereo, starting in 1984. However since AM stereo never achieved wide acceptance, the station has recently deactivated it's stereo broadcasting system.

On Royal Windsor Drive, formerly King's Highway 122, 200 meters west of the intersection of Lakeshore Road West (former King's Highway 2) and Southdown Road, in Mississauga, Ontario, Canada. Note: West of this intersection Lakeshore Road West becomes Royal Windsor Drive.

Since CFRB's program changes, they have had a substantial increase in listeners.

The radio station gave the unreleased details to their "E Club" members.[2]

  • Adult listeners of CFRB aged 25-54 have increased 14.8%.
  • The Bill Carroll Morning Show saw an increase of 11.2% listeners during the Winter BBM Ratings. Female listeners of the show aged 25-54 have increased 36.6% while male listeners aged 25-54 have only increased 25.8%.
  • Adult listeners of The Leslie Roberts Show have increased 40.2% in the Fall BBM Ratings. Female listeners of the show aged 25-54 have increased 174% in the Winter BBM Ratings.
  • Listeners aged 25-54 of the 12:00pm to 6:00pm weekend shows increased 67.6%. Listeners aged 25-54 of the 6:00am to 12:00pm weekend shows increased 670.5%, also in the Winter BBM Ratings.

Jane Brown - Is the key to the network providing up to the minute news to all the crew members.

Scott Ferguson, Sports Director

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