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CFXJ-FM
From Wikipedia, the free encyclopedia
| CFXJ (FM) | |
 |
|
| City of license | Toronto, Canada |
|---|---|
| Broadcast area | Greater Toronto Area |
| Branding | The New FLOW 93.5 |
| Slogan | Hits That Move You |
| Frequency | 93.5 MHz (FM) |
| First air date | 2001 |
| Format | Urban music (2001-2005) Rhythmic top 40 (2005-present) |
| Power | 1.17 kW |
| Owner | Milestone Radio |
| Website | Flow935.com |
CFXJ-FM is a Canadian radio station in Toronto, Ontario, which uses the on-air brand The New FLOW 93.5. It first aired in 2001 as Canada's first urban music station.
Contents |
Milestone Radio, the station's owner, first applied to the CRTC for an urban music station in 1991, but were passed over in favour of a country music station (CISS). They applied again in 1997, and were passed over in favour of CBL, the city's existing Radio One station, which the CBC wanted to move to FM for technical reasons.
Both decisions sparked controversy in Toronto, as the CRTC's reasons for passing over an urban-format station (which Toronto did not have) in favour of existing radio services were widely[citation needed] believed to be racist in nature. The lack of an urban station also created immense difficulties for Canadian hip hop, reggae and R&B musicians, who had no radio outlets in Canada to play and promote their music.
As well, the 99.1 signal which was awarded to the CBC was believed to be the last available FM frequency in the city. However, in 1998, the CBC found that it was able to surrender two repeater transmitters outside of Toronto due to CBLA's superior coverage of the region. In 2000, the CRTC opened applications for new services on these two frequencies, and on Milestone's third application, the CRTC awarded the 93.5 frequency to the company.
CFXJ officially debuted on March 1, 2001 after airing as a testing signal for several days in February of that year using the name FLOW 93.5
In August 2007, the station lauched a new campaign and started using "The New Flow 93.5" on air.
Urban-format stations quickly followed in several other Canadian cities as well. However since then CIBK in Calgary, CFBT in Vancouver, CKEY in Niagara Falls, CKBT in Kitchener and CIHT in Ottawa have evolved to mainstream Top 40 due to the lack of R&B, hip hop and/or dance product by Canadian acts being released and the pressure to follow the CRTC's guideline on Canadian content music quotas.
Since CFXJ's debut, many Canadian hip hop and R&B musicians -- including Nelly Furtado, k-os, Kardinal Offishall and Jarvis Church, among others -- have made the types of significant career breakthroughs that often eluded Canadian urban musicians in the 1990s. CFXJ is constantly "tweaking" its sound, experimenting with combinations of rhythmic Top 40 and classic urban formats by adding artists such as Black Eyed Peas, Gwen Stefani and Pussycat Dolls, while still striving to satisfy hip hop and R&B enthusists by breaking new North American/international music in Canada, such as Chamillionare, Young Jeezy, Ne-Yo, Chris Brown and Akon. Popular urban and rhythmic music, such as Jay-Z, Usher, Alicia Keys and Eminem remain staples on the playlist as well as popular dance and old school classics.
Some members of Toronto's black community feel that Milestone has betrayed them, as the station has focused on increasing white listenership. Shortly after launching, Denham Jolly was also heard saying at a community event (First Fridays) to a predominantly black audience to "tell your white friends [to listen to Flow]". Petitions and debates to support Milestone's bid for an FM license highlighted "black-Canadian (West Indian and African) community content" as an alternative to the widely listened to Buffalo station WBLK, which broadcasts on 93.7 FM. Once Flow launched, WBLK could no longer be heard by most people in the Toronto area, due to adjacent channel interference. Flow also limited and then eliminated black community discussion. Reggae was eliminated from its marketing tag, and West Indian music has been limited. Other forms of music, such as jazz and African music have been eliminated.
The addition of these shows helped save credibility for the station among Toronto hip hop fans:
5:30am-10am: JJ and Melanie in the Morning featuring Ruby Jones.
10am-3pm: The Midday Break hosted by Jeni.
3pm-7pm: Flow Factor hosted by Devo Brown.
Mon-Wed-Thurs 7pm-11pm, Tues & Fri. 7pm-10pm: Trauma Unit hosted by J-Wyze and Jus Red.
Monday 11pm-1am: The Real Frequency hosted by Arcee, DJ P-Plus and Muziklee Insane.
Tuesdays 10pm-1am. Thursdays 11pm-1am: OTA Live hosted by Ty Harper and rez Digital.
Wednesday 11pm-1am: Taboo hosted by Taboo.
Thursday 1am-5am: Trixx hosted by Trixx.
Saturday 1am-4am: This House hosted by DJ Tricky Moreira.
Saturday and Sunday 8am-1pm: The Groove hosted by Kass P.
Saturday 1pm-6pm: Weekend Live hosted by Scott Boogie.
Saturday 6pm-9pm: Live In The Den hosted by Big Tigger.
Saturday 9pm-10pm: The Truth hosted by Team Canada.
Sunday 1am-3am: Outta Control hosted by Mad Linx and Power.
Sunday 6am-8am: The Word hosted by Markland "Action" Edwards.
Sunday 1pm-6pm: Weekend Live hosted by Reddy Fox.
Sunday from 6pm-9pm: Soca Therapy hosted by Dr. Jay.
Sunday 9pm-12am: Riddim Track hosted by Spex.
Sunday 12am-3am: Syrenity hosted by Syrenity.
Monday to Friday 12pm-1pm: The Midday Mix hosted by DJ P-Plus and DJ Jason Chambers
Monday to Friday 5pm-6pm, 7pm-7:35pm: DJ Starting From Scratch hosted by DJ Starting From Scratch
Saturday & Sunday at 3pm: Chris Mix hosted by DJ Christopher Michaels
Mornings
2001-True Daley (Morning News Anchor, Creator & Producer of "News and Views" which was co-hosted by Spiria Fearon)
2001-2001 Mike and Mike (lasted 1 week)
2001-2002 Kenny Robinson, Trix, Mark Strong, Jemini, Nathan Downer
2002-2006 Mark Strong, Jemini, Spiria Fearon (replaced in 2004 by Ruby Jones)
2006-2007 Slim and Melanie in the Morning featuring JJ King and Ruby Jones.(Slim replaced with JJ King in July 2007)
Mid-Days
2001-2002 Johnathan Shaw, Jemini
2002-2006 Hollywood Rich Fagan
2006-2007 Reddy Fox
Drive
2001-2002 Tony, Rich, Dj Starting from Scratch
2002-2004 Wayne Williams
Evenings
2001-2002 J Wyze, Dj-X, Power
2001-2003 Geena Lee[1](Host of #1 Rated show "The Lovezone")