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CIMX
City of license	Windsor, Ontario
Broadcast area	Windsor, Ontario / Detroit, Michigan
Branding	89X
Slogan	Windsor/Detroit's New Rock Alternative The Only New Rock Alternative
Frequency	88.7 (MHz)
First air date	July 10, 1967
Format	modern rock
Power	100,000 watts
Class	C1
Callsign meaning	The MiX (Previous Branding)
Former callsigns	CKWW-FM CJOM
Owner	CTVglobemedia
Website	http://www.89xradio.com/

This article is missing citations or needs footnotes. Using inline citations helps guard against copyright violations and factual inaccuracies.(December 2007)

CIMX is the call sign of a radio station based in Windsor, Ontario, Canada. The station is commonly called 89X. It is located at 88.7 MHz on the FM dial. The station airs a modern rock format, and its slogan is "89X: Windsor/Detroit's Only New Rock Alternative".

89X serves the Detroit metropolitan area, and has a big 100,000-watt signal which reaches most of southeastern Michigan and southwestern Ontario as well as the Toledo, Ohio, metro area and the western Lake Erie shoreline of Ohio. Because the FCC limits U.S. stations around 89X's frequency to noncommercial educational (NCE) broadcasting, 89X (a Canadian station not under FCC mandate) receives little interference from lower-powered stations broadcasting near its frequency. On some days under clear atmospheric conditions it can be heard as far north as Caro, Michigan or as far south as Findlay, Ohio on a typical car radio. In fact, the station usually gets respectable ratings in Toledo, where it competes with local Cumulus Media-owned WRWK-FM 106.5 (The Zone) for the alternative audience. The Zone is Northwest Ohio's answer to 89X.

CIMX began life as CKWW-FM in July 1967, broadcasting an easy listening format. In 1970, the station changed its calls to CJOM ("Ohm FM") and adopted a free-form progressive rock format which continued until the 1980s, when the format shifted to new wave and then top 40.

CJOM became CIMX in 1990. CIMX was first known as "The Mix" with an adult contemporary format, but DJ Greg St. James began playing modern rock on his evening show (8:00 pm to midnight) beginning in September of 1990, and in May of 1991, the modern rock format went full time and "89X" was born. CIMX immediately took away many listeners from other youth-oriented stations in Detroit, particularly top 40 WHYT and WDFX, and may have been at least partially responsible for WHYT's decision to switch to an alternative format a few years later.

89X sponsors several shows around the Windsor/Detroit region, with some of the bigger ones being the 89X Birthday Bash (originally held in June but starting in 2007, is held in August) and "The Night 89X Stole Christmas" show which is always near the beginning of December. In 2006, a special pre-show to the Night 89X Stole Christmas was played. It is unstated whether The 89X Nutcracker (as it was called) will be continued in future years.

The Night 89X Stole Christmas 9 on December 14th, 2006 featured My Chemical Romance, Taking Back Sunday, Angels & Airwaves, OK Go, and The Hard Lessons (replacing Blue October). The 89X Nutcracker, the night before on December 13th, hosted Fall Out Boy, New Found Glory, and Cobra Starship.

The Night 89X Stole Christmas 10, scheduled for December 17th, 2007, is set to feature Paramore and Jimmy Eat World, with special guest Mute Math. Coheed and Cambria will play an acoustic set.

CIMX broadcasts a soft rock music programme continuously on its 92kHz SCMO subcarrier. This programme is not intended for public reception, but rather provides background music for businesses.

CIMX has been owned by Canada's CHUM Limited since the late 1980s. The station's current program director and operations manager is Vince Cannova, who was promoted from afternoon disk jockey to replace the departing Murray Brookshaw. [1] But in 2007 CIMX along with the rest of CHUM was sold to CTVglobemedia.

• Michiguide.com - CIMX History

• CIMX website
• From YouTube: 1991 TV commercial for 89X