CJUM-FM

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CJUM-FM
City of license Winnipeg
Broadcast area Central Manitoba, Canada
Branding UMFM
Slogan Winnipeg's Hit Free Radio, 101.5 UMFM
Frequency 101.5 (MHz)
First air date September 4, 1998
Format freeform music & spoken word
ERP 1 200 Watts
Class community-based campus
Callsign meaning CJ + University of Manitoba
Owner University of Manitoba Students' Union
Website http://www.umfm.com/

CJUM 101.5 FM (AKA UMFM) is a volunteer driven campus radio station in Winnipeg, Manitoba, Canada, based at the University of Manitoba. The station originally began broadcasting at 101.5 FM in the 1970s but closed because of financial difficulties in the early 1980s. In the spring of 1996, a group of University of Manitoba students started a campaign to bring radio back to the campus. During a referendum that year, a $5 increase in student fees was sought, and passed with 2,520 votes for the levy, to go towards the construction and maintenance of this new station. The University of Manitoba Students' Union retained the services of Scott Baldwin, a recent graduate of the MBA program at the University of Manitoba Asper School of Business, and current President and co-owner of Quality Services Management, to put forth an application to the Canadian Radio-television and Telecommunications Commission (CRTC) for a broadcasting licence, broadcasting at 101.5 MHz with effective radiated power of 1,200 watts was officially approved on October 2, 1997, and the station was reincarnated and began broadcasting on September 4, 1998 at 6:00 p.m. central time.

UMFM has a promise of providing hit-free radio with a diverse selection of innovative new content. The focus is on locally produced programming and artists.

CJUM-FM was one of the two first campus and community radio stations run by students at a post-secondary institution ever granted a broadcast licence in Canada (the second being Carleton University's CKCU-FM). This decision (75-247) was somewhat monumental as it allowed the two stations to operate by drawing funds through a restricted form of commercial activity (albeit on a trial basis).

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