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Campa Cola
From Wikipedia, the free encyclopedia
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| Campa-Cola | |
|---|---|
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| Type | Cola |
| Manufacturer | Campa Beverages Private Limited |
| Country of origin |  India[1] |
| Introduced | 1977 |
| Related products | Thums Up, Coca-Cola, Pepsi Cola. |
Campa Cola is a soft drink brand in India. It was a market leader in most regions of India for a period spanning several years until the advent of the foreign players Pepsi and Coca-Cola after the liberalisation policy of the P. V. Narasimha Rao Government in 1991.
Campa Cola was a drink created by the Pure Drinks Group in the 1970s. The Pure Drinks Group pioneereed the India soft drink industry when it introduced Coca-Cola into India in 1949, and were the sole manufacturers and distributors of Coca-Cola till the 1970's when Coke was asked to leave. The Pure Drinks Group and Campa Beverages Pvt. Ltd. virtually monopolized the entire Indian soft drink industry for about 20 years, and then started Campa Cola during the absence of foreign competition.
The group was founded by Padam Shiri Sardar Mohan Singh. Upon his death, it was passed on to his two sons; Sardar Daljit Singh and Sardar Charanjit Singh. When Sardar Charanjit Singh died, he left no heirs, and so the company was handed down to the sons of Sardar Daljit Singh.
The Pure Drinks Group is amongst the oldest and premier industrial houses in India. It has diversified its business interests from soft drinks, and is involved in construction, hotels, consultancy services, telecommunication, and is amongst the largest real estate owners in India. The net asset value of the Group is valued at close to USD 950 Million.
- ^ Percy Rowe (2005), Delhi, Gareth Stevens, ISBN 0836851978, <http://books.google.com/books?id=nXfyu6oJdwgC&pg=PA23&ots=Ghec304hud&dq=%22Campa+Cola%22&ie=ISO-8859-1&output=html&sig=DEAPNjTQKcKjo7qPHTyE0mnKerQ>
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