Canterbury of New Zealand

From Wikipedia, the free encyclopedia

Canterbury of New Zealand
the Three Kiwis
Type Private
Founded 1904
Headquarters Auckland, New Zealand
Industry Textile
Products Sports apparel
Website canterburynz.com

Canterbury of New Zealand - sometimes referred to as CCC by retailers and rugby fans - is a New Zealand-based sports apparel company that focuses on rugby. The company is named after the Canterbury province where the company started to make knitwear. Other than producing rugby kits, the brand is also known for their rugby protective wear such as headgear and pads. Canterbury also sells rugby boots.

The brand's tagline is "the World's Toughest Activewear" as the brand's products are known to be tough, durable and designed to meet the demands of the game. Canterbury jerseys are said to be the strongest in rugby and are rarely torn or ripped. The last time their jersey ripped on international level was in 1967, the one of legendary All Black Grant Batty.

The brand is distributed widely among rugby playing nations. The head office was formerly based in Christchurch which is the capital of Canterbury on the South Island, but has now moved to Auckland. There are operations in Brisbane, Australia; Cape Town, South Africa; Emeryville, California and Manchester, United Kingdom. The brand is also manufactured and marketed in Japan under licence by Canterbury of New Zealand Japan. Besides manufacturing rugby apparel and gear, the company also manufacture and market lifestyle clothing.

Contents

Canterbury is used by major and minor teams on club, provincial and international level.

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