Carrefour

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Carrefour SA
Type Public (Euronext: CA)
Founded 1957
Headquarters Levallois-Perret, Paris, France
Key people José Luis Duran
Industry Retail
Products Discount Stores, Grocery Stores, Convenience stores, Cash&Carry, Hypermarkets, Optical, Pharmacy, Clothing, Cosmetics and more
Revenue 77,9 billion (2006)
Operating income 3,274 billion (2006)
Net income 2,269 billion (2006)
Total assets 28,531 billion (2006)
Total equity 10,503 billion (2006)
Employees 456,295 (2006)
Slogan "Choice and quality for everyone"
Website www.carrefour.com

Carrefour SA (Euronext: CA) (pronounced [karˈfur]) is a French international hypermarket chain, with a global network of outlets. It is the second largest retail group in the world in terms of revenue after Wal-Mart. Carrefour operates mainly in the European Union, Brazil, Argentina and Colombia, but also has shops in North Africa and Asia. Carrefour means cross-road in French.

Contents

Carrefour's trading logo
Carrefour's trading logo

The first Carrefour store opened on 3 June 1957, in suburban Annecy near a crossroads (carrefour in French). Today it is the smallest Carrefour location in the world. The group was created by Marcel Fournier and Denis Defforey and grew into a chain from this first sales outlet. In 1999 it merged with Promodès, known as Continent, one of its major competitors on the French market.

Marcel Fournier and Denis Defforey had attended several seminars in the United States led by "The Pope of modern distribution" Bernardo Trujillo, who influenced other famous French executives like Édouard Leclerc (E.Leclerc), Gérard Mulliez (Auchan), Paul Dubrule (Accor), and Gérard Pélisson (Accor). Their slogan was "No parking, no business.".

The Carrefour group pioneered the concept of a hypermarket[dubious ], a large supermarket and a department store under the same roof. They opened their first hypermarket 15 June 1963 in Sainte-Geneviève-des-Bois, near Paris in France[1].

In April 1976, Carrefour launched a private label Produits libres (free products -- libre meaning free in the sense of liberty as opposed to gratis) line of fifty foodstuffs, including oil, biscuits, milk, and pasta, sold in unbranded white packages at substantially lower prices. The popularity of these products led critics on the political right to charge that Carrefour was undermining capitalism by acclimating the population to generic (rather than brand name or specialty) foods.[citation needed] In particular, Jean Mothes, an executive at Perrier, wrote in Investir magazine that Carrefour did more to accelerate the change to a socialist-led government than socialist politicians and syndicalists like Edmond Maire, Georges Marchais, François Mitterrand and Georges Séguy.

  • Hypermarkets: "Choice and quality for everyone"
  • Supermarkets: "The prices people want, close to home"
  • Hard Discount: "Grocery products at low, low prices"
  • Convenience Stores: "Just what you need, right next door"
  • Cash & Carry: "Proximity and accessibility for catering professionals"

Countries were Carrefour Group is present. Red : directly owned, Yellow : under franchise
Countries were Carrefour Group is present. Red : directly owned, Yellow : under franchise


Country First store Number of stores Hypermarkets Supermarkets Hard Discounters Cash & Carry
Argentina 1982 532 57 93 382 -
Brazil 1975 454 145 36 273 34 (purchase pending)
Colombia 1998 35 35 - - -
Dominican Republic 2000 1 1 - - -

  • In 1989, Carrefour became the first international retailer to establish a presence in Asia when it entered Taiwan through a joint venture with Uni President Enterprises Corporation. It leveraged the experience it gathered in Taiwan to expand into other Asian markets. Carrefour also operates in the United Arab Emirates and Jordan in a joint venture with Majid al Futtaim [1]. In March of 2007 Carrefour opened a store in Kuwait in the Avenues mall. In Oman, Carrefour opened a store in 2003 on the outskirts of the city of Muscat.
Country First store Number of stores Hypermarkets Supermarkets Hard Discounters
People's Republic of China 1995 383 100 - 273
Indonesia 1998 30 30 - -
Japan 2000 7 7 - -
Jordan 2007 1 1 - -
Kuwait 2007 1 1 - -
Malaysia 1994 11 11 - -
Oman 2000 2 2 - -
Qatar 2000 3 3 - -
Saudi Arabia 2004 5 5 - -
Singapore 1997 2 2 - -
Republic of China (Taiwan) 1989 48 48 - -
Thailand 1996 25 25 - -
United Arab Emirates 1995 11 11 - -

Country First store Number of stores Hypermarkets Supermarkets Hard Discounters
Algeria 2005 1 1 -
Egypt 2002 3 3 -
Tunisia 2001 3 1 2 -

Country First store Number of stores Hypermarkets Supermarkets Hard Discounters Convenience Stores Cash & Carry
Belgium 2000 580 56 281 - 243 -
France 1960 3,898 218 1,017 875 1,654 134
Greece 1991 817 20 201 395 201 -
Italy 1993 1,543 58 468 - 997 20
Poland 1997 344 70 269 - 5 -
Portugal 1992 456 12 - 456 - -
Romania 2001 32 11 21 - - -
Spain 1973 3,049 156 87 2,806 - -
Turkey 1993 617 17 93 507 - -
Cyprus 2005 10 5 5 - - -
Europe 1960 11,375 610 2,442 5,039 3,100 154

Hypermarkets: Carrefour, Atacadao.

Supermarkets: Carrefour Express, Champion, Champion Mapinomovaoe, Globi, GB, GS, Norte, Gima, Artima[3].

Hard discount stores: Dia, Ed, Mini Preço.

Convenience stores: 5 minutes, 8 a HuiT, Marche Plus, Proxi, Sherpa, Dìperdì, Smile Market, Ok!, Contact GB, GB Express, Shopi.

Cash & Carry: Promocash, Docks Market, Gross IPer.

The Carrefour supermarket at Faa'a, Tahiti, French Polynesia
The Carrefour supermarket at Faa'a, Tahiti, French Polynesia

On 26 June 2007 the company was convicted in a French court for false advertising. The suit alleged that Carrefour regularly stocked insufficient quantities of advertised products for sale. In addition, the company was convicted of selling products below cost and accepting kickbacks from wholesalers. Carrefour was ordered to pay a fine of €2 million and to prominently and legibly display a notice in all of its French stores disclosing the false advertising.[4]

Carrefour has also received criticism for engaging in sweatshop practices.[5]

On 15 December 2007, 19 store employees at the Carrefour branch in Ratu Plaza shopping center, Central Jakarta were hospitalized after inhaling excessive amounts of carbon monoxide following power outages and a subsequent ventilation system failure. Jakarta Governor Fauzi Bowo said the administration closed the parking area in the basement of Ratu Plaza building after an investigation discovered leakage in the mechanical blower. The incident was the store's fourth ventilation failure. The branch was closed twice in late 2002 following ventilation failures in November and December. Last May, 119 people, including shoppers, were hospitalized in a similar incident at the store. Afterwards, the City's environment management board found the level of carbon monoxide inside Carrefour had reached 120 particles per million (ppm), far above the 23 ppm limit considered safe for humans.

In Carrefour Mangga Dua, Jakarta, Indonesia, a 5-metre high metal rack fell on top a 3-year old boy, killing the boy almost instantly due to internal bleeding.[6] Afterwards, the victim's family claimed that Carrefour has refused to meet with them to settle the case.[7] However, Carrefour Corporate Affairs Officer denied this allegation[8]

Carrefour Visora Minoh store at Osaka Prefecture Minoh City, Japan
Carrefour Visora Minoh store at Osaka Prefecture Minoh City, Japan
Carrefour Bangkok, Thailand
Carrefour Bangkok, Thailand

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