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Cebu Pacific
From Wikipedia, the free encyclopedia
| Cebu Pacific Air | ||
|---|---|---|
 |
||
| IATA 5J |
ICAO CEB |
Callsign Cebu Air |
| Founded | 1996 (as Cebu Air) | |
| Hubs | Ninoy Aquino International Airport Mactan-Cebu International Airport) |
|
| Focus cities | Francisco Bangoy International Airport | |
| Fleet size | 15 | |
| Destinations | 33 | |
| Parent company | JG Summit Holdings, Inc. | |
| Company slogan | It's time every Juan flies! | |
| Headquarters | Airline Operations Center Building, Domestic Road, Pasay City, Philippines | |
| Key people | John Gokongwei, Jr. (Chairman Emeritus), Ricardo J. Romulo (Chairman), Lance Gokongwei (President and CEO) | |
| Website: http://www.cebupacificair.com | ||
Cebu Pacific Air is a low-cost airline based in Pasay City, Manila, the Philippines. It is one of the Philippines' national flag carrier, and currently the country's leading domestic airline. Cebu Pacific is the leading domestic carrier in the Philippines and operates the most domestic destinations, flights and routes and has the youngest fleet. It operates scheduled domestic and international services. Its main base is Ninoy Aquino International Airport, Manila, with a hub at Mactan-Cebu International Airport, Francisco Bangoy International Airport[1] and a pending application to make Diosdado Macapagal International Airport it's fourth hub.
Cebu Pacific is now aiming to cross the Pacific and launch non-stop flights to the United States West Coast, Houston, Texas and Chicago, Illinois by mid 2009.[2].
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The airline was established on 26 August 1988 and started operations on March 8, 1996. It was founded as Cebu Air, and subsequently acquired by JG Summit Holdings (owned by John Gokongwei). Domestic services were started following market deregulation by the Philippine government. It temporarily ceased operations in February 1998 after being grounded by the government, but resumed services later the next month following re-certification of its aircraft[1]. It initially started with 24 domestic flights daily among Metro Manila, Metro Cebu, and Davao City. By the end of 2001, its operations has grown to about 80 daily flight to 18 domestic destinations.
In the 2000s, Cebu Pacific was granted rights to operate international flights to the region, including Malaysia, Indonesia, Singapore, Thailand, South Korea, Hong Kong, and Guam. International flights were launched on November 22, 2001 with a twice daily service to Hong Kong. On March 1, 2002, it commenced thrice weekly flights to Seoul. Other regional flights were introduced and suspended later, however, including flights to Singapore (from 6 November 2002 to January 2003) and from Manila via Subic to Seoul (from December 2002) due in part to the effects of the SARS epidemic.[citation needed]
The airline resumed its Manila to Singapore flights on August 31, 2006 and launched its direct flight from Cebu to Singapore on October 23, 2006, the first low-cost airline to serve the Cebu-Singapore-Cebu sector and in direct competition with Singapore Airlines' subsidiary SilkAir and Qatar Airways and CEB will be the only Philippine carrier to serve a Cebu-Singapore-Cebu route after PAL terminated its direct service. The airline will also serve direct flights from Cebu to Hong Kong starting October 2, 2006, which will make CEB the only Philippine carrier to serve a Cebu-Hong Kong-Cebu route after PAL terminated its direct service and is now code sharing with Cathay Pacific for this route.[citation needed]
In May 2005 Cebu Pacific received 2 Airbus A320-214 aircraft on lease from CIT Leasing and operated its first service with the new aircraft on 3 June 2005 from Manila to Davao City.
In December 2006, after a month or two of operating the new direct flights, Cebu Pacific announced that they will be increasing their frequencies in their Cebu-Hong Kong-Cebu from 4 to 5 times weekly and Cebu-Singapore-Cebu flights from 4 to 6 weekly effective 25 January 2007. Currently, it operates regional flights to Busan, Hong Kong, Singapore, and Seoul-Incheon from its Cebu hub; and Bangkok, Jakarta, Kuala Lumpur, Singapore, Taipei and Seoul-Incheon from Manila.
The airline is wholly owned by JG Summit Holdings and has 1,182 employees (at March 2007)[1]. It is a subsidiary of JG Summit Holdings, controlled by the Gokongwei family - one of the richest Filipino-Chinese families based in the Philippines. Cebu Pacific is currently headed by Lance Gokongwei, presumptive heir of John Gokongwei, the chairman emeritus of JG Summit.
- On February 2, 1998, Cebu Pacific Flight 387, a DC-9-32 travelling from Manila to Cagayan de Oro, crashed on the slopes of Mount Sumagaya in Misamis Oriental, killing all 104 people on board. The crash was one of the country's worst air tragedies. Aviation investigators deemed the incident to be caused by pilot error when the plane made a non-regular stopover to Tacloban. Flight 387 was supposed to be a direct flight but due to the stopover, the pilots were not familiar with the route.
- Thrice weekly service, between Cebu City, Cebu and Taipei-Taiwan Taoyuan, Taiwan, begins December 14, 2007.[3]
- Five times daily service between Manila and Malay, Aklan begins February 29, 2008.[4]
- Daily service between Cebu City, Cebu and Malay, Aklan, begins March 28, 2008.[4]
- Thrice weekly service between Cebu City, Cebu and Bangkok, Thailand, begins April 6, 2008.[5]
- Thrice weekly service, between Davao City, Davao del Sur and Iloilo City, Iloilo, begins May 8, 2008.[6]
- Thrice weekly service, between Davao City, Davao del Sur and Singapore, Singapore, begins May 8, 2008.[6]
- Four times weekly service, between Davao City, Davao del Sur and Hong Kong, China, begins May 9, 2008.[6]
The Cebu Pacific Air fleet includes the following aircraft (at May 2007). The average Cebu Pacific fleet is less than 13 months old as of May 2007. Cebu Pacific is also studying the feasibility of an all-economy configuration of the Airbus A340 to be used in future possible West Coast routes.[7].
After the route-proving landing of the Airbus A380 MSN009 aircraft at the Ninoy Aquino International Airport in Manila last October 11, 2007, the low-cost carrier has shown interest in acquiring the double-decker aircraft, but the carrier is still waiting for the delivery of the 20 Airbus A320 aircraft it ordered. [8] If the order for the A380 were to go through, these would make flights to the US more feasible, as an all economy A380 could hold up to 853 passengers and therefore bring down costs.[9]
In April 2005, Cebu Pacific signed a joint venture agreement with SIA Engineering Company for the maintenance of the Airbus A319 and A320 aircraft. The new company, called Aviation Partnership (Philippines) Corporation, is co-owned by SIA Engineering Ltd. and Cebu Pacific.
| Aircraft | Total (Firm orders/Options/Leases) | Passengers (Economy) |
Routes | Notes |
|---|---|---|---|---|
| Airbus A319-100 | 10 (5/5/10) | 150 | Domestic, Intra-Asia | All fitted with leather seats |
| Airbus A320-200 | 5 (6/6/1) | 179 | Domestic, Intra-Asia | All fitted with leather seats |
| ATR 72-500 | 0 (6/8/0) | 72 | Domestic | First aircraft to be delivered in February 2008 Entry into service: February 2008 |
| Aircraft | Year Retired | Replacement |
|---|---|---|
| McDonnell Douglas DC9-30 | 2006 | Airbus A319-100 |
| Boeing 757-200 | 2006 | Airbus A320-200 |
Cebu Pacific is the only Philippine-based member airline of Northwest Airlines' WorldPerks award travel program. WorldPerks offers regular travelers the ability to obtain free tickets, First Class upgrades on flights, or other types of rewards. As of 1 August, 2006 Northwest and Cebu Pacific no longer have a mileage accrual agreement, although WorldPerks miles may still be redeemed on Cebu Pacific.
The airline is also partnering with Metrobank Card Corporation for its Go! Mastercard credit card which offers frequent flyer reward points.
- ^ a b c "Directory: World Airlines", Flight International, 2007-04-03, p. 62.
- ^ "Directory: CebuPac’s next meal: Regional, US routes".
- ^ Cebu Pacific (2007-09-27). Cebu Pacific to add service to Taipei from Cebu, Davao for as low as P488 only. Press release. Retrieved on 2007-09-27.
- ^ a b Cebu Pacific (2007-10-25). Cebu Pacific to fly 10 times daily to Boracay, fares start at P688. Press release. Retrieved on 2007-10-25.
- ^ Cebu Pacific (2007-12-04). CEB announces Cebu-Bangkok direct flight. Press release. Retrieved on 2007-12-04.
- ^ a b c Cebu Pacific (2007-11-12). Cebu Pacific to make Davao its 3rd hub. Press release. Retrieved on 2007-11-12.
- ^ "Directory: CebuPac’s next meal: Regional, US routes".
- ^ "Airbus A380 lands in Manila".
- ^ "Directory: CebuPac’s next meal: Regional, US routes".
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