Cheerios

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 It has been suggested that MultiGrain Cheerios, Honey Nut Cheerios, Frosted Cheerios and Yogurt Burst Cheerios be merged into this article or section. (Discuss)
A box of Cheerios breakfast cereal.
A box of Cheerios breakfast cereal.

Cheerios is a brand of breakfast cereal created on June 19, 1941 and marketed by the General Mills cereal company of Golden Valley, Minnesota, as the first oat-based, ready-to-eat cold cereal. It was called Cheeri Oats at first, later changed to Cheerios because of a trade name dispute.[1] In some other countries, including the UK, it is sold by Cereal Partners under the Nestlé brand.

Contents

Berry Burst Cheerios, a 2003 Cheerios version.
Berry Burst Cheerios, a 2003 Cheerios version.

From the late 1970s until the present, General Mills has introduced a succession of cereals that are versions of the original Cheerios. These include along with their introduction date:

  • Honey Nut Cheerios (1979)
  • Apple Cinnamon Cheerios (1988)
  • MultiGrain Cheerios (1992)
  • Frosted Cheerios (1995)
  • Team Cheerios (formerly Team USA Cheerios, no longer available) (1996)
  • Purely O's (organic Cheerios, manufactured by General Mills' subsidiary Cascadian Farms) (1999)
  • Millenios (Cheerios with two shaped cereal pieces, no longer available) (2000)
  • Berry Burst Cheerios (including variations of Strawberry, Strawberry Banana, Cherry Vanilla and Triple Berry) (2003)
  • Yogurt Burst Cheerios (2005) (including variations of Vanilla and Strawberry yogurt)
  • Fruity Cheerios (2006) (sweetened fruit flavored Cheerios.)
  • Oat Cluster Crunch Cheerios (2007) (sweetened Cheerios with oat clusters)

  1. ^ "Researchers and General Mills Fight Growing Epidemic of Heart Disease Among Hispanic Americans." BusinessWire HealthWire. 29 March 2001. Look Smart - Find Articles. 22 July 2007. <http://findarticles.com/p/articles/mi_m0EIN/is_2001_March_29/ai_72428222>

Retrieved from "http://en.wikipedia.org/wiki/Cheerios"
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