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Chick-fil-A Bowl
Stadium	Georgia Dome
Location	Atlanta, Georgia
Previous Stadiums	Grant Field (1968–1970) Atlanta-Fulton County Stadium (1971–1991)
Operated	1968–present
Conference Tie-ins	ACC, SEC
Payout	US$3,250,000 (ACC) (2006) US$2,400,000 (SEC) (2006)
Sponsors
Chick-fil-A (1998–present)
Former names
Peach Bowl (1968–1997) Chick-fil-A Peach Bowl (1998–2005)
2006 Matchup
Georgia vs. Virginia Tech (31–24)
2007 Matchup
Clemson vs. Auburn (Dec 31)

The Chick-fil-A Bowl, formerly called the Chick-fil-A Peach Bowl, and before that simply (and perhaps more familiarly) called the Peach Bowl, is an annual college football bowl game played in Atlanta, Georgia since December 1968. The first three Peach Bowls were played at Grant Field on the Georgia Tech campus in Atlanta. Between 1971 and 1991, Atlanta-Fulton County Stadium hosted the game. Since then, the Georgia Dome has played host. Seven of the first ten meetings (all but the 1968, 1971 and 1974 games) pitted an Atlantic Coast Conference team against an at-large opponent. Since 1993, the game has matched a Southeastern Conference team against one from the ACC. In 2005, the bowl reached a new landmark in prestige with its first-ever matchup of top 10-rated teams.

The game was originally created as a fund-raiser by the Lions Clubs of Georgia but in 1986, after years of lackluster attendance and revenue, the game was taken over by the Chamber of Commerce. Atlanta-based Chick-fil-A became the title sponsor of the event with the 1998 game. Beginning with the December 2006 game, Chick-fil-A assumed complete naming rights to the game in a five year, $22 million, sponsorship deal, ending almost forty years of the Peach Bowl name. A new logo was unveiled April 6, 2006. The funds from the deal will be used to increase payouts for the participating teams in hopes of further enhancing the bowl's stature. In response, the ACC has given the committee the first pick of its teams after the BCS beginning in 2006. The bowl currently has the fifth overall selection from the SEC (including the BCS). The 2006 game was a sellout, the tenth consecutive year as such, making the Chick-fil-A Bowl the best-attended non-BCS bowl for the last decade.^[1]

The 2007 game will be played on December 31, 2007 at 7:30pm and air on ESPN. The teams will be #15 Clemson vs. #21 Auburn.^[2] Tickets to the game sold out in less than 48 hours marking the 11th consecutive sellout, the 3rd longest sellout streak behind the Rose and Fiesta Bowls.^[3]

Chick-Fil-A Peach Bowl logo used 1998-2005.

* Clemson and Auburn are making their seventh and fourth appearances, respectively, in 2007.

• List of college bowl games

1. ^ "Chick-fil-A Bowl sold out", Atlanta Business Chronicle, 2006-12-05. Retrieved on 2006-12-11. 
2. ^ Barnhart, Tony. "Chick-fil-A Bowl set for New Year's Eve", Atlanta Journal-Constitution, 2007-05-18. Retrieved on 2007-05-17. 
3. ^ Auburn-Clemson Match-up Gives Chick-fil-A Bowl 11th Straight Sellout. CSTV Networks, Inc. and Auburn University (2007-12-04). Retrieved on 2007-12-11.

• Official Website of the Chick-fil-A Bowl