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Chicken Treat
From Wikipedia, the free encyclopedia
| Chicken Treat | |
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| Type | Fast Food |
|---|---|
| Founded | 1974 |
| Headquarters | Western Australia |
| Key people | Frank Romano |
| Industry | Restaurants |
| Products | barbecue chicken |
| Revenue | 50 million |
| Website | [1] |
Chicken Treat is an Australian barbecue chicken fast food chain originating in Perth, Western Australia and later expanded throughout Australia.
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The parent company Australian Fast Foods purchased in early 2002[1] Red Rooster, the main rival of Chicken Treat effectively rebranding existing stores outside of Western Australia to that of its far more established competition.
It currently contains 62 stores within Western Australia. The company operates via its stores small-scale catering services.
The menu of the store has maintained relatively similar since the beginning with the core product being 1/4 or 1/2 of chicken with a serving of chips, variants include deep fried bananas and pineapple rings another labeled as a roast chicken dinner includes peas and gravy with the option of replacing the fried chips with roasted potatoes. Other chicken products include rolls, hamburgers and nuggets.
Discontinued promotional products include Chicken hotdogs, footlong chicken rolls, nacho's, wedges, a line of chicken salad rolls and also a line of Mrs Macs meat pies by another West Australian company.
In the late 1990s, the company started to use a CGI rooster as its official mascot, named Chicken Nick which is now the focus of commercials and used as toys in children themed meals. The mascot is normally involved in a comical skit from surfing to Hula dancing which is often a reference to the product being advertised at that time, during the first season of Big Brother adverts replicated the Bum dance of Perth contestant Sara-Marie Fedele.
Local celebrities such as Former Perth Wildcats star Ricky Grace have also been used in commercials.
- The taste thats close to home
- I've got the taste!
- The chicken lovers' chicken.
- ^ ACCC (April 30 2002). Australian Fast Foods acquisition of Amalgamated Food & Poultry Pty Ltd. Retrieved on July 18, 2006.
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