Chooks Fresh & Tasty
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| Chooks Fresh & Tasty | |
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| Type | Franchise system |
| Founded | South-west Western Australia |
| Founder | Steve Hansen[1] |
| Headquarters | Stirling, Western Australia[2], Australia |
| No. of locations | 34 franchises (2007)[3][4] |
| Area served | Western Australia, Queensland |
| Key people | Steve Hansen, founder and Managing Director[1] |
| Industry | Fast food |
| Products | Chicken |
| Website | Homepage |
Chooks Fresh & Tasty is a Western Australian fast food chain specializing in barbecued and fried chicken.
[edit] History
Chooks was originally a well known regional fast food brand named River Rooster. They began in Busselton and Margaret River in 1991, and soon expanded to other regional centres and a small number of Perth suburbs. River Rooster stores were generally in areas that lacked popular fast food chains - namely Chicken Treat and KFC.[5]
Around 2003, the River Rooster name was dropped. The company felt they weren't generating new transactions due to the similarity in brands with other outlets. The company started a competition where customers could submit new names to them for consideration, after which the current Chooks Fresh & Tasty name was adopted.[5] [6]
Lately, Chooks has opened their first store in the Queensland market, at Keperra, a suburb in the capital city in Brisbane's north-western suburbs. Chooks' Queensland operations have now expanded to four locations. [4]
[edit] References
- ^ a b Chooks > About Us > Meet the Director (accessed 2007-09-17)
- ^ Chooks > Contacts (accessed 2007-09-17)
- ^ Chooks > Locations > Western Australia (accessed 2007-09-17)
- ^ a b Chooks > Locations > Queensland (accessed 2007-09-17)
- ^ a b Chooks > About Us > Our Origins (accessed 2007-09-17)
- ^ Franchise Council of Australia Board of Directors (accessed 2007-09-17)
