Chuang Yi

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Chuang Yi (Simplified Chinese: 创艺, Pinyin: Chuàngyì, meaning "creative arts") Publishing Pte Ltd is a manga and manhwa publisher and distributor based in Singapore. Chuang Yi Publishing has also acquired licensing rights to distribute some of its titles to Australia and New Zealand through Madman Entertainment.

Chuang Yi Publishing publishes manga in simplified Chinese and English.

Contents

From its early inception in 1990, Chuang Yi Publishing positioned itself as a company specializing in manga (Japanese comic book) and comic magazine publication, a medium of expression then generally disparged by most Singaporeans. The company's main objective was to expose the local populace to this storytelling art form, having recognized its popularity in a number of Asian countries like Japan, Hong Kong and Taiwan, and its potential to take off with equal fervor in a similar market such as Singapore.

Over the years, Chuang Yi Publishing made gradual but definite steps towards its goal of promoting a “manga culture". Significant response to several of her flagship titles like Dragonball, Slam Dunk , convinced the company that both manga and comics could carve a niche for themselves in local reading tastes. To further fuel this uptrend, artists were specially invited over to Singapore to grace local book events and autograph sessions. Takehiko Inoue's visit in 1997 during the peak of Slam Dunk's popularity was a tremendous hit with the readers, culminating in a television interview that created a buzz in the local manga scene, gaining this medium even more fans and supporters.

When the Pokémon phenomenon began to make its presence felt worldwide during 1998, this shift of interest "westward" created the perfect catalyst for manga influence among the English-educated population, prompting the company to branch out from Chinese-language manga into the then-virtually untapped English-speaking market. The overwhelming response to several Pokémon titles launched later that year also sealed a permanent manga presence among the children, hence encouraging the company to increase its range of titles to cater to them.

Having secured its place as the only comics publisher based in Singapore, Chuang Yi Publishing proceeded to expand its operations to include other forms of literature, magazines and merchandise. A range of its manga titles have since also been licensed for distribution in Australia, New Zealand and Philippines, with the company’s latest venture into India.

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