Classic Gold

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Classic Gold Logo
Classic Gold Logo

Classic Gold is one of the biggest 'gold' formatted radio networks in the United Kingdom, with a potential audience of 47 million. Classic Gold is broadcast on both analogue and DAB digital platforms.

Most stations were originally the medium wave services of Independent Local Radio stations. For example, Classic Gold 1359 in Coventry was originally part of Mercia Sound and was a full local service.

In the 1980s, FM/AM stations split (in this case to Mercia FM and Xtra AM), before the station was bought by GWR radio, and the AM station rebranded to Classic Gold. Mercia FM is still on air today.

The format is now owned and operated by UBC, and most stations in the network carry the same programming, except for a local 4-hour afternoon programme from 3pm to 7pm. The stations were previously part of the GWR network, but were sold off as competition rules limited the number of stations a company could own.

Additionally the AM service operated by UTV Radio in West Yorkshire - Pulse Classic Gold carries programming supplied by the Classic Gold network (with additional localisation and programmes), although it is not owned by UBC.

Contents

  • The Even Tastier Breakfast
  • The Graham Rogers Morning Show
  • Classic Gold Drivetime (local programme)
  • Paul Baker's Evening Show
  • Classic Gold Late Night
  • The Retro Countdown
  • Classic Gold Albums

There are 20 stations in the UBC Classic Gold Network:

In addition, the UTV Radio-owned Pulse Classic Gold in West Yorkshire broadcasts programming supplied by the network, with additional localisation and programmes specific to West Yorkshire.

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