Classic country

From Wikipedia, the free encyclopedia

Classic Country is a radio format that specializes in playing mainstream country hits from past decades.

This genre generally follows one of two formats:

With a few exceptions, the classic country genre has struggled as a radio format (unlike mainstream country stations). While it has a fiercely loyal audience, classic country stations often struggle to find advertisers. While advertisers are primarily interested in the 18 to 49-year-old demographic age group, classic country usually attracts an older audience. For perhaps that reason, country music fans are often (stereotypically) divided into two camps:

  • The younger country music fan, especially if he or she is younger than 30 years old. Many of them have zero – if not less – interest in music from such artists as Loretta Lynn and Hank Williams; sometimes, they are former rock and pop music fans.
  • The classic country fan who is at least 55 years old and -- with a few exceptions -- often dislikes country music produced after 1990, around the time Garth Brooks rose to fame. A frequent criticism is that much post-1990 country music is inferior to that of classic country artists and that the newer music is little more than repackaged pop and rock music, particularly the music of artists such as Shania Twain and Faith Hill.

Both stereotypes are often unfair. Many younger people have purchased music from and are self-proclaimed fans of classic country artists such as Johnny Cash and Hank Williams. Many older listeners to country music do indeed enjoy newer music from artists like Kenny Chesney and Gretchen Wilson as well as the classics. ABC Radio's satellite-delivered Real Country radio format is an example of an approach that combines country oldies dating back to the 1960s with select current and recurrent hits.

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