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Clip strip
From Wikipedia, the free encyclopedia
A clip strip is a retail product display, so named because it is a length of material (either plastic or metal) with clips or hooks at regular intervals, upon which merchandise is hung. The clip strip is then hung off a shelf or end-cap and serves as an impulse buy to a customer wandering the aisles of a store. Though the term "clip strip" is a registered trademark of Clip Strip Corp (the company that invented and produced the first "clip strip"), many display and POP professionals use the term synonymously with "merchandising strips" - the proper term for these clever display products.
The merchandise on a clip strip is usually the same type of item (with perhaps some variation in item color between units).
A clip strip is a versatile and effective retail device because it increases a customer's exposure to impulse-buy items (as opposed to just having impulse items at the register), and the strips can be easily moved from one location to another to maximize their exposure. The most common places for clip strips are in high-traffic areas or near accessory merchandise.
Clip strips are also a good tool to implement cross-marketing (i.e. selling batteries in the toy aisle).