Colorism

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Colorism is a form of discrimination where human beings are accorded differing social and/or economic status and treatment based on skin color. Colorism can be found across the world. The term generally is applied to non-white peoples who discriminate against members of their own ethnic group.

With colorism, usually lighter skin tones are preferred and darker skin is considered less desirable although it is possible for the opposite to also be true. An example of this phenomenon in the United States occurs in African-American communities, where it is often called color consciousness. In the U.S., the phenomenon also occurs in other populations, such as among Chicanos and other Latinos and Indian immigrants.

Also labelled as colorism, but rarely discussed, is the phenomenon of darker skinned people discriminating against lighter tones within the same ethnic group. This most often occurs in African-American communities. It seems to stem from residual anger from perceived historical discrimination against those with darker skin tones by those with lighter skin, who were often favored by white people dating back to slavery. While colorism still exist in the U.S. it has greatly diminished since the black power movements.

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The "brown paper bag test" was a ritual once practiced by certain African-American and Creole fraternities and sororities who discriminated against people who were "too dark." That is, these groups would not let anyone into the sorority or fraternity whose skin tone was darker than a paper lunch bag so as to maintain Mulatto and Creole cultural standards.Spike Lee's film School Daze satirizes this practice.

While stated less explicitly, Colorism can be seen in instances on the NBC drama Homicide: Life on the Street.[1] On the show, a main character Baltimore Police Lieutenant Al Giardello, a darker skinned African American officer is discrimated against by his lighter skinned African American superior officers Deputy Commissioner of Operations James C. Harris and Colonel George Barnfather. Additionally, Giardello is discriminated against by African American women as his appearance is "too black".[2]

In Black Magazines such as Essence and Ebony, colorism still exists in some form. Light-skinned models are generally prefered over darker-skinned models. The same occurs within many musical videos today.

Following the Emancipation, mulatto societies such as as "The Blue Vein Society" came into prominence. Its members were often well-connected free-born or freed individuals of mixed African, European, and occasionally of Native American blood. To be eligible for membership, one's skin color had to be pale enough that the "blue veins" on the underside of the arm were visible. Such restrictive organizations allowed its members and their offspring to meet, co-mingle and marry, thereby preserving what small privilege the mulatto elite had enjoyed before all slaves were set free. Uneducated, or economically disadvantaged mixed race individuals, even those whose skin color was technically light enough to qualify them for admission, were still rarely welcomed.

The original "Blue Veins" were said to have been organized in New England. Their primary objective was to establish and maintain "correct" social standards amongst a people whose social condition, by virtue of their white bloodlines and powerful family connections.

Colorism also occurs in many eastern cultures where fair people are considered to be more superior, affluent, and powerful then those of a darker skin tone. In some Latin American countries such as Brazil, "race" is often more a matter of skin tone and social status than actual ancestry.

Colorism can be identified as a direct consequence of the social stratification of colonial societies, especially the ones affected by slavery. The phenomenon can be identified in the Americas from United States to Caribbean countries to South America.

In the French West Indies, new born children can be deemed as "sauvé" (saved) when their skin tone is light enough to represent a chance at better social status.

The same patterns that discriminate dark skin are also applied to other physical features that are directly linked to African heritage: hair, face features, etc.

Brazil has the second largest population of African descendents in the world. This large number was a result of the African Slave trade. In Brazil, skin color plays a large role in differences among the races. Social status and privileges are related to skin color. Individuals with lighter skin and who are racially mixed face higher rates of social mobility [3].


Like in the United States, there are a disproportionate number of white elites than those of African descent. The Brazilian society is set up to have white elites continually stay in power. Individuals with darker skin have higher mortality, poorer health, higher rates of physical disease and mental health problems. There are large health, education and income disparities between the races in Brazil [4].

Since the early stages of interaction between Europeans and Indians, colorism has been an issue for Indian cultures. Historical Indian caste differences as well as a long history of invasion and colonization may play a part in this prejudice. Individuals of these societies began to see “white” as what is beautiful. In Anglo-Indian cultures, skin color serves as a signal of status. Those individuals who Individuals with fairer skin color tend to have larger opportunities than those with “dark skin.” Anglo-Indians with more “European” often face social mobility and live in European statuses. These individuals gain advantages in education and in employment. Fairer skill Anglo-Indians are socially and economically advantaged due to their appearance. Being dark skinned, black or “colored” constitutes a disadvantage in society for Indian men and women [5].

In Bengali Societies, colorism affects perceptions of women. Men evaluate a woman’s beauty based off the color of their skin instead of their inner qualities. The Bengali gods Kali and Krishna show the negative connotations associated with dark skin in the Bengali culture. When a woman, has darker skin, she makes a negative impression upon society. Black skin on women signifies ugliness and she receives a negative response within society. When a woman has whiter and fairer skin, she receives a different impression in Bengali society. White skin signifies beauty, purity, happiness and cleanliness. Women with whiter skin tend be more privileged than those women with darker skin. Despite the impressions of women’s skin color, skin color for men doesn’t have any significance in their roles in Bengali society [6].

In the Indian Sub-continent, light skin is deemed more beautiful, in both men and women. Indian actors and actress almost always have milky white skin, or use lots of makeup to made to look lighter. Actress Bipasha Basu who has darker skin than most other Indian actresses, has been made to look lighter through makeup and her pictures are airbrushed for the same purpose. Indians have many skin colors, ranging from white to black and everything in between. Many Indians think it's natural to consider light skin to be more beautiful than dark skin. Evidence of this comes from beauty products used help women achieve fairer skin. The product “Fair and Lovely” by Lever Brothers was created to help brighten darker skin. This facial cream is one of the best selling facial creams in the world. This cream shows the importance of fairer skins in Indian societies [6].

  1. ^ Mascaro, Thomas A. (2004-03-22). "Homicide: Life on the Street: progress in portrayals of African American men". Journal of Popular Film and Television. ISSN 0195-6051. OCLC 4652347. Retrieved on 2007-09-23. 
  2. ^ http://novemberrain.free.fr/GlossaireHLOTS.htm
  3. ^ Hernandez, Tanya K. (2006). "Bringing Clarity to Race Relations in Brazil.". Diverse: Issues in Higher Education 23 (18): 85. 
  4. ^ Santana, Almeida-Filho, Roberts, Cooper, Vilma, Naomar, Robert, Sharon P. (2007). "Skin Colour, Perception of Racism and Depression among Adolescents in Urban Brazil.". Child & Adolescent Mental Health 12 (3): 125-131. 
  5. ^ Lewin, Erica. (2005). "Perceptions about Skin Colour and Heritage: The Experience of Anglo-Indian Women in Western Australia". Social Identities 11 (6): 631-51. 
  6. ^ a b Arif, Hakim. (2004). "Woman’s body as a color measuring text: A signification of Bengali culture". Semiotica 50 (1): 579-95. 

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