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Core (radio station)
From Wikipedia, the free encyclopedia
| Core | |
 |
|
| Broadcast area | United Kingdom |
|---|---|
| Frequency | DAB: 11D (Digital One) Online - Listen Live |
| First air date | 15 November 1999 |
| Format | Teen and Twenties Pop and Chart |
| Audience share | Small but not zero (June 2007, [1]) |
| Owner | GCap Media Daily Mail and General Trust |
| Website | www.corefreshhits.com |
Core is a digital radio station broadcasting across the UK on the Digital One and streamed online. It is aimed at 16 to 24 year olds with a focus on new music.
Contents |
Core was originally owned by GWR Group, now GCap Media. It was launched on the Digital One multiplex on 15th November 1999 at 1pm (GMT), alongside four other stations, Planet Rock, Classic FM, Talk Radio (now TalkSport) and Virgin Radio, with other stations joining the multiplex in the following months.
The station gradually built up the schedule over the years, to include more DJs and shows. In August 2006, a breakfast show was introduced, presented by Allan Lake, previously from Capital Disney. However, as of 31st March 2007, the station changed to a jukebox format, known by the station as "Access All Areas." This involves the DJs, apart from Ryan Seacrest, who presents the American Top 40, being removed from the station, and the only voice appearing on the station will be the listeners. To encourage interaction, the station will use their MySpace account, as well as a new MySpace discussion group, as well as Skype, SMS text, online and a phone message machine, to take requests and get audio clips to add to the stations output. One unique idea is that listeners will receive a SMS text message to tell them when their song will be on air if they request by SMS text.
The presenter lineup previous to the changes was Allan Lake, Nicola Bonn, Sophie Bruce, Philippa Collins, Nick Ludlow, Tim Cocker, Ben Moss, Val Mellon, Ben Glover and Kevin Hughes. The syndicated American Top 40 with Ryan Seacrest was broadcast as part of the weekend line-up, and will continue to be.
The station left Sky Digital and Virgin Media on 3rd July 2007, with other GCap stations Capital Disney, Chill (radio station) and Classic Gold Digital Network. It is speculated[attribution needed] that this is a reference to the ceasing to invest in the brand, as well as cost cutting from GCap.
The station has been seen as highly interactive and listener-led[attribution needed] with the website, SMS and phone calls all used for requests. This helps to create the CoreControl Chart which is made up from the most requested songs each day. Core was one of the UK's first radio stations with a presence on MySpace. The station relaunched its website in late 2006 with extra content, a music download service and information on currently playing and upcoming tracks. This aspects will be the basis of the station after the presenters are removed.
The station has won three awards for its interactivity :
| Date | Award |
|---|---|
| June 2001 | The ntl New Media Award[1] |
| June 2003 | The ntl Commercial Radio Technical Innovation Award |
| July 2004 | The ntl Commercial Radio Award for Technical Innovation (Creation New Platforms) |
"A Face For Radio" was launched in spring 2006 with the aim to find a new presenter for the station. Friends of possible candidates made nominations, which were then reduced to a final ten.
The ten competed in a variety of tasks to demonstrate their presenting skills, whilst gathering friends on MySpace. Each week, the two contestants with the least friends went head-to-head in a challenge to keep their place. Core's Programme Manager, Bern Leckie, decided who stayed in the competition based on their performance.
The two finalists were Will Goodhand and Matt Treacy. They each broadcast a two hour show, appealing for listener votes to decide the winner.
Will, a contestant in the UK series of Beauty and the Geek (UK TV series) and a market research account manager, won. In January 2007 he began presenting a short-lived Monday night show, which was removed in March due the axing of presenters.
- ^ Core wins New Media Award. DAB digital radio (2001). Retrieved on 2007-11-19.
