David Alliance, Baron Alliance

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David Alliance, Baron Alliance, GBE (born 15 June 1932) is an Iranian-born Jewish-British businessman and a Liberal Democrat politician.

David Alliance (originally Davoud) was born in Kashan, Iran to Jewish parents and was educated at the Etahad School, Iran.

He owns 33% and is chairman of N Brown Group plc, a major clothing catalogue retailer. He was also the joint founder with Sir Harry Djanogly of Coats Viyella plc (now Coats plc) operating in 67 countries with 22% global market share, employing 70,000 people. Share sales, a valuable art collection and some small private firms account for the remainder of the family fortune. Despite such a varied CV, Lord Alliance is perhaps still best known as the man with who, with Harry Djanogly, turned Coats Viyella into a £2bn textile business.

Lord Alliance serves on a number of committees including the Prince’s Youth Business Trust, Council for Industry and Higher Education, and the University of Manchester Foundation, and the Wiseman Institute. He is senior trustee of the Next Century Foundation. He has a number of fellowships including Fellow of the Royal Society for the Encouragement of Arts, Manufacturers and Commerce; Fellow of the City and Guilds of London Institute; and Hon. Fellow of the Shenkar College of Textile Technology and Fashion. Lord Alliance holds a Doctorate of Science at Heriot-Watt University and Legum Doctor (Doctor of Laws Honoris Causa) from the University of Manchester. He is an Honorary Fellow of UMIST.

Alliance was appointed a CBE in 1984 and promoted to GBE in 1989. He was created a life peer as Baron Alliance, of Manchester in the County of Greater Manchester, in 2004 and sits on the Liberal Democrat benches. He is divorced with three children, two of whom were adopted, and now lives in Manchester and London.

In the Sunday Times Rich List 2007 ranking of the wealthiest people in the UK he was placed 834th with an estimated fortune of £503 million.[1]

Lord Alliance owns an imposing home in Didsbury, Manchester and a mock Georgian mansion in north west London. He also owns a collection of Lowry paintings.[2]


  1. ^ Sunday Times Rich List 2007 online edition
  2. ^ Manchester Evening News 2005 online edition

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