DirecTV

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DirecTV, Inc.
Type Subsidiary of The DirecTV Group
Founded 1994
Headquarters Flag of the United States El Segundo, CA, USA
Key people Flag of Australia Flag of the United States Rupert Murdoch, Chairman
Flag of the United States Chase Carey, President & CEO
Industry Telecommunication
Products Direct broadcast satellite
Revenue US$14.76 billion (year ending 31 December 2006)[1]
Slogan Good TV, Better TV, DirecTV.
Website directv.com
A standard DirecTV satellite dish with 1 LNB on a roof
A standard DirecTV satellite dish with 1 LNB on a roof

DirecTV (trademarked as "DIRECTV") is a direct broadcast satellite (DBS) service based in El Segundo, California, USA, that transmits digital satellite television and audio to households in the United States, the Caribbean and Latin America except for Mexico. Its primary competitors are Dish Network and cable providers.

DirecTV is owned by DirecTV Group, which was controlled by News Corporation. In November 2006, News Corp. has reportedly agreed to transfer its interest in DirecTV Group to John Malone's Liberty Media. In return it will buy back Liberty's shares in News Corp.

In addition to consumers, DirecTV offers service to bars, restaurants, hotels, dorms, and hospitals through their DirecTV for business service. The company also offers mobile service for cars, boats, and RVs (DirecTV Mobile) as well as aircraft (DirecTV Airborne) in cooperation with Connexion by Boeing.

Contents

DirecTV typically uses a fixed 18-inch diameter dish antenna to receive its signals. Traditionally an 18×24-inch elliptical was used, however most new installations use an 18x20-inch antenna to receive signals from three geostationary satellite positions simultaneously. These systems are becoming more common as DirecTV attempts to squeeze more programming onto their growing systems. DTV is now installing a dish that has five LNBs for HDTV programming and local channels in selected markets. These systems receive signals from up to 5 separate satellites in both the Ku-band and Ka-band.

The new DirecTV HD requires a new H20 or H21/HR20 or HR21 set top box, or STB. In order to receive the new HD channels (channels added in late September 2007), viewers must have a B-Band converter installed. If the converter is not installed, viewers can only receive older HD channels (channels 70-99).

The new STB's support the ATSC standard (for over-the-air broadcasts) and also include QAM Tuner; however the H21 and HR21 DVR does not have an ATSC tuner. In addition, there is HDMI support for HDTVs with a HDMI port. New STB's also support MPEG-4 standard for HD Programming.

As of 31 December 2006, DirecTV had approximately 16 million customers in the U.S., 1.4 million in Latin America through its wholly-owned subsidiaries, 1.3 million through its 74% ownership of Sky Brasil Servicos Ltda., and 1.4 million though its 41% ownership of Innova, S. de R.L. de C.V. of Mexico.[1] 2006 revenues were US$14.76 billion.[1]

In late July 2006, DirecTV added several channels to their online guide that are apparently not available to viewers — these include UK-based Sky Sports One, Sky One and Sky News. The three are channels that are generally available to satellite television viewers in the United Kingdom, though Sky News has been made available in other countries internationally.

  • In 1981, Stanley Hubbard founded United States Satellite Broadcasting and was a leading proponent for the development of direct broadcast satellite service in the United States. USSB was awarded 5 frequencies at the coveted 101 degree west satellite location by the FCC. Hughes Communications, a unit of GM Hughes Electronics, was also awarded 27 frequencies at the same 101 degree location. After waiting many years, the technology evolved to enable the building of very high power satellites and digital compression(MPEG 2) standards were developed that allowed multiple digital television channels to be sent through each satellite frequency. After Hughes failed to complete a joint venture to launch the first high power digital television service called Sky Cable, the company created DIRECTV and secured an agreement with USSB to build and launch the first high power DBS satellite system. Hughes/DIRECTV then turned to Thomson Consumer Electronics (under the RCA brand) to develop the digital satellite system for the service that would be capable of receiving 175 channels on a small 18-inch dish. These dishes utilized a new generation of smaller, lighter receiver dishes based on military technology introduced by the Global Broadcast System (GBS), which predated DirecTV's viability by almost 10 years. Hughes was awarded the contract to build and launch the new high powered satellites and USSB and DIRECTV agreed that the new satellites would carry the two separate programming services: USSB and DirecTV.
  • In 1994, the USSB and DirecTV programming services were launched. Digital Equipment Corporation provided the hardware for DIRECTV, Matrix Marketing (part of Cincinnati Bell) provided customer care, and DBS Systems created the billing software, and is still the provider (as Amdocs) to this day.
  • In 1998, DirecTV acquired USSB for $1.3 billion.
  • In 1999, DirecTV acquired PrimeStar for $1.83 billion.
  • In 2000, DirecTV abandons the Japanese market.
  • In 2002, DirecTV was the Mexican licensed broadcaster for the 2002 FIFA World Cup
  • In 2003, a merger with EchoStar, owner of Dish Network, fell through.
  • In 2004, DirecTV abandons the Mexican market, though it maintains 41% ownership of Innova, S. de R.L. de C.V.[1]
Number of DirecTV subscribers by year
Number of DirecTV subscribers by year
  • On December 22, 2003, General Motors sold controlling interest in Hughes Electronics to News Corporation.
  • On November 15, 2005, DirecTV stopped carrying Music Choice audio-only channels, replacing it with 73 channels of XM Satellite Radio.
  • In November 2006, News Corporation announced its intention to transfer its 39 per cent managing interest in DirecTV Group to John Malone's Liberty Media; in return it bought back Liberty's shares in News Corp., giving the Murdoch family tighter control of the latter firm.[1]
  • On January 9, 2007, DirecTV announced[2] that they would introduce up to 100 national HD channels during 2007, all of which would be MPEG-4 encoded.
  • In 2007, DirecTV abandons the Brazilian market (the customers being migrated to the 74% DTV-owned Brazilian affiliate of SKY Latin America).[1]
Number of satellite TV subscribers (millions) by year.  Numbers taken from Wikipedia.
Number of satellite TV subscribers (millions) by year. Numbers taken from Wikipedia.
  • As of June 30, 2007, DirecTV had 16.32 million subscribers.
  • September 26, 2007, DirecTV launched their HDTV services at 6:00 AM EDT with 21 new channels. More will be launched in October through end of the year.
  • October 15, 2007, DirecTV announces that they now have 70 national high-definition channels available, with up to 100 coming by year end.
  • December 13, 2007, DirecTV is reported to buy out ReplayTV.

The newest DirecTV "D2" access card (front)
The newest DirecTV "D2" access card (front)
The newest DirecTV "D2" access card (back)
The newest DirecTV "D2" access card (back)

DirecTV transmits programming with encryption to mitigate signal piracy. The receiver (also known as an IRD, or "integrated receiver-decoder") utilizes ISO 7816 smart cards which tell the receiver how to decrypt the programming for viewing. In a continuing effort to combat piracy, an access card generation is created approximately every two years, superseding the old set. DirecTV is now utilizing a fifth generation of access cards.

  • P1, also known as F cards, were used until 1997. F cards have a picture of a satellite on the front.
  • P2, also known as H cards, were introduced in 1996 and eventually replaced F cards. H cards look the same as F cards. H cards were in use until 2002.
  • P3, also known as HU cards, were introduced in 1999 and are no longer supported. HU cards have a picture of a football player on the front. HU cards originally shipped with receivers with serial numbers above 0001 700 000. These were removed from circulation due to high piracy plaguing the system.
  • P4 cards were introduced in 2002 and are currently still in use. P4 cards are labeled "Access Card: 4."
  • D1 cards were introduced in 2004 following compatibility problems with the P4 cards in some receivers. These cards can be identified by the silver edges, and simply bear the word "DirecTV" on the front (no number).
  • D2/P12 cards were introduced in 2005. This is the current "standard issue" card. These cards can be identified by a two-toned blue dot pattern resembling the DirecTV logo in addition to the DirecTV logo and the words "DirecTV Access Card". This card has a picture of a satellite on the front. The period 12 card is the only card that will work with R15, H20, and HR20 series receivers.

DirecTV has long been a victim of an active signal piracy underground, but has recently begun to crack down on illegal reception of its signals. On its anti-piracy website, DirecTV claims to have sued over 24,000 end users as of March 17, 2004, including celebrity O.J. Simpson. Since April 2004 DirecTV signal has been unhacked and signal integrity has been restored.[citation needed]

DirecTV AT-9 5-LNB "Sidecar" satellite dish
DirecTV AT-9 5-LNB "Sidecar" satellite dish

Like its competitors, DirecTV offers high-definition television (HDTV) and interactive services.

To handle the proliferation of bandwidth-intensive HDTV broadcasting, DirecTV rebroadcasts local HDTV stations using the H.264/MPEG-4 AVC codec while employing a newer transmission protocol (DVB-S2) over the SPACEWAY-1 and SPACEWAY-2 satellites. This allows DirecTV to squeeze much more HD programming over its satellite signal than was previously feasible using the older MPEG-2 compression and DSS protocol it has been using.

Receiving the channels encoded in MPEG-4 requires newer receivers, such as the H20 as well as the 5-LNB Ka/Ku dish. DirecTV has contracted with Britain's Pace Micro Technology, Korea's LG Electronics and France's Thomson to manufacture these new receivers. Pace manufactures the DirecTV Plus HD DVR (Model HR20-700, and HR21-700) and LG Electronics offers the Model H20-600 receiver, while Thomson provides the Model H20-100 and HR20-100 DVR receivers. DirecTV has admitted to software issues with some of the H20 receivers and HR20 DVRs, which have been plagued with random problems since they were released in mid-2006. DirecTV regularly released software updates for the HR20 receivers, in an effort to reduce issues to an acceptable level.

DirecTV has phased out its TiVo-branded HD DVR, the HR10-250, which can only decode the older MPEG-2 signals. All DirecTV-delivered local HDTV stations (outside of the NYC and LA network stations) are encoded in MPEG-4. The HR10-250 will be not be able to receive these local HDTV stations in these markets but can still receive over-the-air ATSC broadcasts in these markets.

DirecTV also offers local channels (CBS, ABC, NBC, Fox, PBS, The CW, MyNetworkTV, ION Television (in markets that carry that network), and some independent stations) for many markets. In markets that lack a CW affiliate, DirecTV includes WNUV-TV from Baltimore or KSWB from San Diego. Subscribers located where they cannot receive a decent terrestrial television signal can receive feeds from New York and Los Angeles for CBS, ABC, NBC, and Fox, as well as a feed from the Baltimore CW affiliate, though a waiver from the local affiliate stations may be required to allow this, approved at their discretion. National PBS and ION channels are also available.

In the largest markets, local channels are carried on the satellite at 101°W. In some smaller markets, the local channels are carried on a second satellite located at 119°W which requires a slightly larger dish with two or three LNBs or the newer Ka/Ku 5-LNB dish. In a few smaller markets, local stations are located on a satellite at 72.5°W that requires a second dish to be installed.

In late-2005, DirecTV began providing local HDTV channels to the largest markets, requiring newer receivers with a larger dish capable of receiving signals from up to five satellites at once. The Ku-band signals on the newer Ka/Ku dish are received from 101°W, 110°W, and 119°W, while Ka-band signals are from 99°W and 103°W.

Local television channels are transmitted over optical fiber links, Ku-band satellite uplink, microwave, and conventional terrestrial transmission to uplink centers located throughout the United States.

Satellite Orbital slot Launch date Satellite type
DirecTV-1 109.8° W 17 December 1993 Hughes Electronics HS-601
DirecTV-2 100.8° W 3 August 1994 Hughes Electronics HS-601
DirecTV-1R 72.5° W 10 October 1999 Hughes Electronics HS-601HP
DirecTV-4S 101.2° W 27 November 2001 Hughes Electronics HS-601HP
DirecTV-5 109.8° W 7 May 2002 Space Systems/Loral LS-1300
DirecTV-6 109.5° W 9 March 1997 Space Systems/Loral LS-1300
DirecTV-7S 119.0° W 4 May 2004 Space Systems/Loral LS-1300
DirecTV-8 100.8° W 22 May 2005 Space Systems/Loral LS-1300
DirecTV-9S 101.1° W 13 October 2006 Space Systems/Loral LS-1300
SPACEWAY-1 102.8° W 26 April 2005 Boeing BSS-702
SPACEWAY-2 99.2° W 16 November 2005 Boeing BSS-702
DirecTV-10 102.8° W July 7, 2007 Boeing BSS-702
DirecTV-11 99.2° W December 2007 Boeing BSS-702
DirecTV-12 To be determined Ground Spare-Unknown Boeing BSS-702
Galaxy 3C 95° W 15 June 2002 Boeing BSS-702

Source: DirecTV.com and Lyngsat.com

Galaxy 3C is operated by Intelsat. DirecTV leases non-DBS FSS transponders for international programming under the auspices of the DirecTV World Direct package.

DirecTV-2 having reached the end of it's useful life span, on April 16, 2007, the FCC granted DirecTV's request to conduct operations to deorbit the satellite, it was subsequently removed from service in May 2007.

DirecTV-3 was removed from service in Oct 2002 and sent to a storage orbit as a on-orbit backup. It returned to service in 2003 having been leased to Telesat, which used the satellite as backup for its troubled Nimiq-2 at 82 degrees West under the designation Nimiq-2i. In 2004 the satellite was moved to back up Nimiq-1 and is now operated under the name Nimiq-3.

DirecTV-6 went out of service August 15, 2006 and sent to a graveyard orbit having suffered damage from a solar flare in April 1997 as well as other solar array and power fluctuation problems.[citation needed]

Beginning in 2006, DirecTV began a series of commercials in which characters from popular movies and television shows appear to promote the product. The original actors from these productions normally reprise their roles, and are inserted in using blue screen technology. These ads tout the service's picture quality and the number of channels available in high-definition. (According to a recent survey conducted by Bank of America, DirecTV will soon offer 150 channels in HD, three times more than any cable provider.)

These characters include Captain Kirk (William Shatner) (Star Trek), Bill Harding (Bill Paxton) (Twister) , The Economics Teacher (Ben Stein) (Ferris Bueller's Day Off), Dr. Emmett Brown (Christopher Lloyd) (Back to the Future), C.J. Parker (Pamela Anderson) (Baywatch), Rick "Wild Thing" Vaughn (Charlie Sheen) (Major League), Turtle (Jerry Ferrara) (Entourage), and Ellen Ripley (Sigourney Weaver) (Aliens). Also in this series of commercials were Peyton Manning promoting NFL Sunday Ticket and Dale Earnhardt, Jr. promoting NASCAR Hot Pass.

DirecTV's customer service is provided by many call centers both inside and outside the United States. N.E.W. provides technical assistance by phone to customers who subscribe to DirecTV's Protection Plan. Most of the call centers are run by other companies who are contracted to provide agents to answer customer phone calls regarding billing or technical questions.[citation needed]

In December 2005 the U.S. Federal Trade Commission imposed a $5.3 million penalty on DirecTV for its violations of federal telemarketing regulations. It was the largest civil penalty the FTC had ever announced in a case enforcing any consumer protection law.[3] DirecTV continues to sell services to existing U.S. customers via telephone, through companies such as Teleservices Direct, an Indiana-based telemarketing firm.

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