Disney Store

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Disney Store is an international chain of specialty stores selling Disney-branded items, many of them exclusive.

At Disney Stores in North America, guests can purchase passes to the Disneyland Resort and the Walt Disney World Resort. In France, Italy, and Spain, they may purchase passes to Disneyland Resort Paris. In the UK, they may purchase tickets for both Walt Disney World Resort and Disneyland Resort Paris. In Japan, guests can get passes for Tokyo Disney Resort.

The first Disney Store (then-titled "The Disney Store") opened in Glendale, California on March 28, 1987. Disney Stores are located in malls and commercial areas in the United States, Canada, the United Kingdom, France, Spain, Italy and Japan. A small number of stores were opened in Hong Kong, however many of them have been closed in the last few years and the only Disney Store in Hong Kong is now located in Hong Kong International Airport, renamed The Magic of Hong Kong Disneyland and managed by Hong Kong International Theme Parks. Only the European Disney Stores and one location in New York City (now operated under the theme park division under the "World of Disney" brand) remain property of The Walt Disney Company; Japanese Disney Stores are owned and operated by The Oriental Land Company, the company that owns and operates the Tokyo Disney Resort, and in the United States and Canada (save for the location in Manhattan), they are owned and operated primarily by Hoop Retail Stores, a wholly owned subsidiary of The Children's Place, LLC. Both Oriental Land and The Children's Place operate Disney Stores under long-term license agreements with The Walt Disney Company. TCP's operating agreements extend at least 50 years.

Disney Store in Scarborough, Ontario, Canada, after a 2005 renovation.
Disney Store in Scarborough, Ontario, Canada, after a 2005 renovation.

Upon declining popularity and return on the mall-based chain, The Walt Disney Company decided to sell Disney Store. Japanese stores were sold in 2002, while most North American stores were sold in November 2004. European stores remained on the market, in danger of being closed due to declining revenue. However, The Walt Disney Company eventually decided to keep the stores in Europe and not sell them. Disney's new company-owned store brand is World of Disney, which owns and operates a Disney retail location on the company lot in Burbank, California, accessible only to Disney employees and special guests. It also operates retail outlets associated with Disney-owned, operated, or leased theatres (the New Amsterdam in New York City, the El Capitan in Hollywood, and merchandise outlets at its Broadway shows in New York). Having sold the majority of the Disney Stores, Disney's flagship Disney Store might be considered the Oxford Street, London location.

The Children's Place intends to reinvigorate the Disney Store brand in the United States by expanding the number of stores, reducing initial selling prices (Disney Stores have been well known for inflated initial prices, which would be marked down substantially after just a few weeks), and opening outlet stores, which have lower operating costs and typically have a high profit margin even though they have reduced prices versus mall stores.

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