Doritos
From Wikipedia, the free encyclopedia
Doritos (IPA: /dəˈriːɾoʊz/) is a brand of flavored tortilla chips produced since 1966 by the American food company Frito-Lay (a division of PepsiCo, Inc.).[1] Doritos are sold in many countries worldwide in assorted flavors.
The brand's marketing campaigns have included many television commercials featuring Avery Schreiber,[2] Jay Leno,[1] and Ali Landry,[3] as well as product placement in movies, such as Wayne's World[4] and has also sponsored the presidential campaign of Stephen Colbert (although the funds may not be used to campaign, only to cover the campaign on his show.)
Doritos (which, according to Frito-Lay, is Spanish for "little bits of gold")[5] is made from ground corn, corn oil, and seasoning. It also rhymes with other Frito-Lay brand names Cheetos, Tostitos, and Fritos (which is the Spanish word for fried).
Doritos' logos are different worldwide. In the United States, Doritos logo is nicknamed as "The Shockwave," while Canada uses the pre-2005 American Doritos logo. In Mexico, an updated version of the pre-2005 American logo has been used since 2007.
Recently, Doritos ran a campaign called "Doritos X-13D Flavor Experiment" where black, unidentified bags of Doritos were on the market for consumers to identify and name the flavor.[6] The only flavor identification on these chips is "All American Classic". The flavor was later identified as cheeseburger.[7]
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Doritos flavors available in the United States include:[8]
- Blazin' Buffalo & Ranch
- Cool Ranch
- Fiery Habanero
- Nacho Cheese
- Natural White Nacho Cheese
- Poppin' Jalapeño
- Ranchero
- Salsa Verde
- Smokin' Cheddar BBQ
- Spicy Nacho
- Toasted Corn
- Zesty Taco
- Cheeseburger (X-13D)
- Sizzlin' Picante
The Nacho Cheese flavor is also available in Baked!, Light, and 100 Calorie Mini Bites. Both Nacho Cheese and Cool Ranch are also available in Reduced Fat varieties.[8]
"Doritos Collisions", which include two flavors in the same bag, are also available in the United States. The two varieties of Doritos Collisions are Hot Wings/Blue Cheese and Zesty Taco/Chipotle Ranch.[4]
- Australia
- Doritos are available in: Tapas, Chili, Plain, Tasty Cheese, Mexicana, Sweet Chili, Nacho Cheese, and Double Cheese.[9]
- Canada
- Doritos are available in: Nacho Cheese, Zesty Cheese, Spicy Nacho, Baked! Nacho Cheese, Sweet Chili Heat!, Bold BBQ, Chili Cheese Lime, Cool Ranch, and Tandoori Sizzler!.[10]
- China
- Doritos are available in: Nacho Cheese and Rock Taco flavors.[11]
- France
- Doritos are available in: Dippas Nature, Nacho Cheese, Sweet Chili and Sweet Barbecue flavors.[12]
- Germany
- Doritos are available in: Nacho Cheese and Cool American. In addition, Frito Lay also sells Doritos Dippas Salsa in 3 flavors (Chili Cheese, Medium Salsa and Hot Salsa). Doritos in Germany are manufactured, imported and distributed by Frito Lay's Dutch arm, Smith's Food Group B.V. in Maarssen.[13]
- The Netherlands
- Doritos are available in: Nacho Cheese, Pure Paprika, Cool American, Sweet Chilli Pepper and Honey BBQ.[14]
- Sweden
- Doritos are available in: Nacho Cheese, Pure Paprika, Cool American, Sweet Chilli Pepper and Honey BBQ.[15]
Doritos officially sponsored the "Hail to the Cheese Stephen Colbert's Nacho Cheese Doritos 2008 Presidential Campaign Coverage." [5] The money given to Colbert could not be used to directly fund his campaign, so he used the money to fund The Colbert Report. He claimed that he would not use his show to plug Doritos, but plugged the chips during these claims. After the campaign flopped, Colbert joked that "his body will stop producing orange waste."[citation needed]
- ^ a b PepsiCo's History Timeline. Retrieved on 2007-07-02.
- ^ Avery Schreiber, 66, Doritos Funnyman. Retrieved on 2007-07-02.
- ^ "Doritos Girl" Ali Landry Scores A Three-peat at Super Bowl XXXV in New Doritos Commercial. Retrieved on 2007-07-02.
- ^ Memorable quotes for Wayne's World (IMDB). Retrieved on 2007-07-02.
- ^ Frito-Lay history
- ^ Associated Content, Inc., Doritos X13D You Name the Flavor, <http://www.associatedcontent.com/article/252471/doritos_x13d_you_name_the_flavor.html>. Retrieved on 2007-07-04
- ^ [1]
- ^ a b Frito-Lay : Doritos® brand Tortilla Chips
- ^ The Smith's Snackfood
- ^ Doritos Canada
- ^ Doritos China
- ^ Pepsico France
- ^ Frito Lay Germany
- ^ [2]
- ^ [3]