Related Directory Categories
- Gums and Hydrocolloids (28)
- Gum (13)
- Gum (10)
- Extras (9)
- Every Extend Extra (7)
- Every Extend Extra (7)
- Extra Time (4)
- Gum Spring (2)
- Gums (1)
- Gum Springs (1)
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Extra (gum)
From Wikipedia, the free encyclopedia
Extra is the name of the second sugarfree gum launched by Wrigley's in the United States and was introduced in 1984 (the first being Orbit in 1977). It became one of the most popular brands of gum within a few years. It is available in at least nine flavors, including: Peppermint, Spearmint, Classic Bubble, Cinnamon, Winterfresh, Polar Ice, Wildberry Frost, Cool Watermelon, Supermint, and Cool Green Apple.
In Hong Kong, a line of gum from Extra came in three flavours, Sweetmint, Melon and Strawberry. They featured the sweetner Xylitol.
In the UK, Extra is available in many forms, such as cool breeze, spearmint, fire, ice, and normal.
In Australia, many of the Extra flavours are the same as the ones offered in the US. When Extra was launch originally in Australia, Liz Smylie (Australian tennis champion) was used as the spokesperson for the product. Liz had a distinctive lisp which was used to make the campaign a success by having people emulate her voice in the adverts. As well as Extra Drops, Extra Professional, Extra White and Extra Freedent, the regular gum is available in Spearmint, Peppermint, Sweetmint, Classic Bubble, Strawberry, and Green Apple, but many more have came and gone, especially in late 2006 when the Australian logo was changed and the 14-piece packs were introduced.
Before introducing the mentholated "Cool Green Apple" and "Wildberry Frost", Extra had an "Original" flavor, which came in a bright magenta colored package (as opposed to "Classic" in standard pink). This flavor was a unique blend of strawberry, bubblegum, and raspberry flavors. Consumer interest in this flavor diminished, and Wrigley discontinued the product based on low consumer demand. Final shipments for Extra Original bubble gum were made July 1, 2003. Wrigley has given no indication they have any plans to bring this "Original" flavor back.
In Canada, Extra gum comes in smaller pieces, exactly like Orbit gum. Originally having the same packaging as its American counterpart, the Canadian version took on a life of its own in 1994, with a new, different logo, and with new, unique flavours including Cherry and Peach (the latter was introduced in Australia in 2004 but was discontinued due to poor consistency). Since 2004, Canadian Extra has taken on packaging similar to Orbit (both gums are manufactured in Canada) and have reduced their flavours to those of Orbit's.
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| Senior management | William Perez, CEO and President · William Wrigley, Jr. II, Chairman |
| Past CEOs and Presidents | William Wrigley Jr. · Philip K. Wrigley · William Wrigley III · William Wrigley, Jr. II |
| Chewing gum | 5 · Airwaves · Big Red · Doublemint · Eclipse · Eclipse Ice · Excel · Extra · Freedent · Juicy Fruit · Orbit · Wrigley's Spearmint · Surpass · Winterfresh |
| Bubblegum | Alipine · Big League Chew · Bubble Tape · Hubba Bubba · Ouch! |
| Mint and candy | Altoids · Eclipse · Life Savers |
| See also | Wrigley Building · Wrigley Field (Chicago) · Wrigley Field (Los Angeles) · USC Wrigley Institute for Environmental Studies · Wrigley Square |
Annual Revenue: $529 million USD ( 2.3% FY 2006) · Employees: 15,800 · Stock Symbol: NYSE: WWY · Website: www.wrigley.com |
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