Facial communication
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A person's face, especially their eyes, creates the most obvious and immediate cues that lead to the formation of impressions. This article discusses eyes and facial expressions and the effect they have on interpersonal communication.
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- See also: Eye contact
A person's eyes reveal much about how they are feeling, or what they are thinking. Blink rate can reveal how nervous or at ease a person may be. Research by Boston College professor Joe Tecce suggests that stress levels are revealed by blink rates. He supports his data with statistics on the relation between the blink rates of presidential candidates and their success in their races. Tecce claims that the faster blinker in the presidential debates has lost every election since 1980.[1] Though Tecce's data is interesting, it is important to recognize that non-verbal communication is multi-channeled, and focusing on only one aspect is reckless. Nervousness can also be measured by examining each candidates' perspiration, eye contact and stiffness.[2]
Eye contact is another major aspect of facial communication. Some have hypothesized that this is due to infancy, as humans are one of the few mammals who maintain regular eye contact with their mother while nursing.[3] Eye contact serves a variety of purposes. It regulates conversations, shows interest or involvement, and establishes a connection with others.
- Eye contact regulates conversational turn taking, communicates involvement and interest, manifests warmth, and establishes connections with others…[and it can command attention, be flirtatious, or seem cold and intimidating… [it] invites conversation. Lack of eye contact is usually perceived to be rude or inattentive.[4]
But different cultures have different rules for eye contact. Certain Asian cultures can perceive direct eye contact as a way to signal competitiveness, which in many situations may prove to be inappropriate. Others lower their eyes to signal respect, but in western cultures this could be misinterpretted as lacking self-confidence.
Even beyond the idea of eye contact, our eyes communicate more data than we even consciously express. Pupil dilation is a significant cue to a level of excitment, pleasure, or attraction. Dilated pupils indicate greater affection or attraction, while constricted pupils send a colder signal.
The face as a whole indicates much about our moods as well. Specific emotional states, such as happiness or sadness, are expressed through a smile or a frown, respectively. There are seven universally recognized emotions shown through facial expressions: fear, anger, surprise, contempt, disgust, happiness, and sadness. Regardless of culture, these expressions are the same. However, the same emotion from a specific facial expression may be recognized by a culture, but the same intensity of emotion may not be perceived. For example, studies have shown that Asian cultures tend to rate images of facial emotions as less intense than non-Asian cultures surveyed. This difference can be explained by display rules, which are culture-specific guidelines for behavior appropriateness. In some countries, it may be more rude to display an emotion than in another. For example, in Japan, people may be more likely to display an emotion than an American would be. This can be positive and negative. Showing anger toward another member in a group may create problems and disharmony, but if displayed towards a competitive rival, it could create in-group cohesion.
- “In the blink of an eye.” (1996, October 21). Newsweek.
- Rothwell, J. Dan. In the Company of Others: An Introduction to Communication. United States: McGraw-Hill, 2004.
- Spitz, Rene A., and Wolf, K. M. “The Smiling Response: A Contribution to the Ontogenesis of Social Relations.” Genetic Psychology Monographs. 34 (August 1946). P. 57-125.