FeedBurner

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FeedBurner is a news feed management provider launched in 2004.[1] FeedBurner provides custom RSS feeds and management tools to bloggers, podcasters, and other web-based content publishers. Services provided to publishers include traffic analysis [2] and an optional advertising system. Though it initially was not clear whether advertising would be well-suited to the RSS format,[3] authors now choose to include advertising in two-thirds of FeedBurner's feeds.[4] Published feeds are modified in several ways, including automatic links to Digg and del.icio.us, and "splicing" information from multiple feeds.[5] FeedBurner is a typical Web 2.0 service, providing web service application programming interfaces (APIs) to allow other software to interact with it. As of October 5, 2007, FeedBurner hosted over a million feeds for 584,832 publishers, including 142,534 podcast and videocast feeds.[6]

On June 3, 2007 FeedBurner was acquired by Google Inc., for a rumored price of $100 million.[7] One month later, two of their popular PRO services (MyBrand and TotalStats) were made free to everyone.[8]

  1. ^ Helping publishers, bloggers get the word out. Chicago Sun-Times (2005-09-06). Retrieved on 2006-08-10.
  2. ^ Mining For Data In Blogs. TechWeb (2006-07-17). Retrieved on 2006-08-10.
  3. ^ Advertisers Muscle Into RSS. Wired News (2004-11-18). Retrieved on 2006-08-10.
  4. ^ FeedBurner buys BlogBeat, expanding blog analysis. Reuters (2006-07-17). Retrieved on 2006-08-10.
  5. ^ The Feed Thickens. Flickr (2004-07-14). Retrieved on 2006-08-10.
  6. ^ About FeedBurner. FeedBurner.com. Retrieved on 2007-09-30.
  7. ^ Techcrunch confirms Google buyout of FeedBurner.
  8. ^ FreeBurner for Everyone. FeedBurner. Retrieved on 2007-10-27. “Beginning today, two of FeedBurner's previously for-pay services, TotalStats and MyBrand, will be free.”

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