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A financial adviser is a professional who renders investment advice and financial planning services to individuals and businesses. Ideally, the financial adviser helps the client maximize their net worth by proper asset allocation. Financial advisers use stocks, bonds, mutual funds and insurance products to meet the needs of their clients. Many financial advisers receive a commission payment for the various financial products that they broker, although "fee-based" planning is becoming increasingly popular in the industry. A further distinction should be made between "fee-based", i.e., they charge fees and collect commissions, and "fee-only" advisers. Fee-only advisers receive 100% of their compensation directly from their clients and have no outside conflicts of interest created by commissions or referral fees paid by other product or service providers.

Contents 1 Financial Planning 1.1 Retirement 1.2 Investing 2 Independent advisers in the UK 3 Regulation 4 Companies 5 See also 6 External links

One of the major services that financial advisers offer is retirement planning. The financial adviser will typically have great knowledge in the areas of budgeting, forecasting, taxation, asset allocation and financial tools and products in order to establish realistic goals and the strategy by which to reach them. In the United States, this will include the use of several investment tools such as 401(K)/403(B) Roth account(s), Individual Retirement Accounts/Roth IRAs, mutual funds, stocks, bonds and CDs.

The financial adviser will determine what percentage of the available income is necessary--when taking into account the tax liabilities, expected inflation and projected return on investment--in order to meet a minimum balance by the client's target age of retirement. This is a fairly straightforward calculation, and there exist many automated tools that do this. The financial adviser's greatest contribution will be that of asset allocation: determining how to maximize the return on investment while satisfying the client's risk tolerance.

Financial advisers may help their clients invest for both long and short term goals. It is the financial adviser's duty to determine the clients' goals and risk tolerance and then to recommend appropriate investments. The longer time horizon to achieve the goal, the more the adviser would be able recommend more volatile investments with potentially greater risks and rewards. Such investments include direct investment in stocks/shares or through collective investment schemes such as mutual funds, unit trusts or investment trusts. If the client has shorter term goals, the adviser should recommend less volatile investments such as cash, Certificates of Deposit, and bonds. These types of investment generally have lower returns, but less volatile and there is less likelihood of losing the amount invested. This makes them more appropriate to guard against capital loss, but their value will be eroded by inflation over long periods of time.

Under UK polarisation rules the concept of the Independent Financial Adviser or IFA was born. To be independent of any insurer or other third party interest allows for recommendation of products from any source. Non–independent (known as 'tied') advisers are therefore company representatives who can only recommend products approved by their company. Conflicts of interest may arise where remuneration is linked to the product recommended. Since 1st December 2004 the Financial Services Authority has introduced a new classification of multi-tied adviser who may represent more than one company. Examples of multi-tie advisory networks include Intrinsic Financial Services [1] and Openwork (formerly Zurich Advice Network) [2]. It is a central and defining criterion that an Independent Financial Adviser must be willing, able, and (crucially) FSA authorised to accept payment from his client by fee rather than by commission, and this must be outlined in the introductory meeting. Advisers who work only on a commission basis cannot call themselves independent.

UK Financial Services Authority Polarisation Rules [3]

In the United States of America, the FINRA regulates and oversees the activities of more than 5,050 brokerage firms, approximately 172,050 branch offices and more than 663,050 registered securities representatives. A financial adviser or stock broker should be licensed to provide any consultation on investment in securities. Typical licenses needed to promote the sale of stocks are the: Series 7 (stock broker exam), Series 63 (state exam), and Series 65 or 66 RIA Registered Investment Advisor Law exam. Generally, any adviser who charges a fee for investment advice would need to also have the Series 65 or 66 license. Thus, anyone can call themselves a financial planner but they would still need FINRA licenses to provide advice for a fee or be registered as an investment adviser with the Securities and Exchange Commission in the USA. Many brokerage firms still claim an exemption for their employees who sell fee based products and services.

• MetLife Securities
• Lincoln Financial
• Oppenheimer & Co
• Ameriprise Financial
• AXA Advisors
• Charles Schwab Corp.
• Edward Jones
• Fidelity Investments
• Franklin Templeton
• H&R Block
• John Hancock Financial Services
• JP Morgan Chase
• Linsco/Private Ledger
• Waddell and Reed
• Northwestern Mutual
• New York Life
• Smith Barney
• UBS AG
• Morgan Stanley
• Merrill Lynch
• RBC Dain Rauscher

• Certified Financial Planner
• Kenneth L. Fisher
• fee-only financial advisor
• Investment advisor
• Stock broker
• Stock trader

• NAPFA National Association of Personal Financial Advisors

• NAIFA National Association of Insurance & Financial Advisors

• AIFA Association of Independent Financial Advisers - UK Trade body

• AAFM American Academy of Financial Management

• FSA website Financial Services Authority

• €FPA €uropean Financial Planning Association

• 10 Questions to Ask When Choosing a Financial Planner - helpful advice to assist in selecting a Financial Planner.

• The Right Financial Advisor - Directory of financial advisors in the United States