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Firefly
IATA FY	ICAO FFM	Callsign FIREFLY
Founded		2007
Hubs		Penang International Airport
Secondary hubs		Sultan Abdul Aziz Shah Airport
Fleet size		3(+20 orders)
Destinations		7
Parent company		Malaysia Airlines
Headquarters		George Town, Penang, Malaysia
Key people		Eddy Leong
Website: http://www.fireflyz.com.my

Firefly is a low cost airline and a full subsidiary of Malaysia Airlines. It claims to be the first community airline in Malaysia and utilize the Penang International Airport as a base of operations and hub. Their first flight commenced on the April 3, 2007 to Kota Bharu.

Contents 1 Management and operation 2 Destinations 3 Fleet 4 References 5 External links

Even though Firefly is 100% owned by Malaysia Airlines, it has a separate management, which is by FlyFirefly Sdn.Bhd. The focus of Firefly is to give a community based services particularly in the Indonesia-Malaysia-Thailand Growth Triangle. It will also complement the routes not already be flown by Malaysia Airlines.

Idris Jala, Malaysia Airlines' managing director, while speaking at a business briefing and launch of the new airline’s logo on the March 16, 2007, said Firefly would also work with MAS in breaking new ground and realising a core network over the next five years. The core network would include markets like North America, South America and South Africa.^[1]

There is speculation that in further developing Firefly, Malaysian Airlines may follow the Silkair model which is the airline set up by Singapore Airlines to fly its narrow-bodied fleet.

Firefly currently flies from two hubs, Penang and Subang in Kuala Lumpur. The domestic flights from Penang are Langkawi, Kota Bharu, Subang, Kuala Terengganu and Kuantan 14 times weekly as well as to Koh Samui and Phuket in Thailand 7 times weekly. The flights out of Subang are Penang, Langkawi, and Kota Bharu. The city of Medan in Indonesia has also been earmarked as a future destination.

• Malaysia
  • Johor Bahru (Sultan Ismail International Airport) (Commencing 18 December 2007)
  • Langkawi (Langkawi International Airport)
  • Kota Bharu (Sultan Ismail Petra Airport)
  • Kuala Lumpur (Sultan Abdul Aziz Shah Airport) Secondary Hub
  • Kuala Terengganu (Sultan Mahmud Airport)
  • Kuantan (Sultan Haji Ahmad Shah Airport)
  • Penang (Penang International Airport) Main Hub
• Thailand
  • Ko Samui (Samui Airport)
  • Phuket (Phuket International Airport)

Firefly has started operations with two 50-seater Fokker 50 planes.

Firefly expand its wing on 29 October 2007 from Penang to Subang. First flight landed at 8.00am, launched by Transport Minister.

Firefly will also take delivery of a third leased Fokker 50 aircraft to expand its services.

On June 26, 2007, MAS had signed an agreement for the acquisition of 10 ATR 72-500 aircraft with options of 10 more which has been exercised, to replace the F50^[2]. The airplanes will start to arrive in Q3 2008 with 3 planes in 2008, 7 in 2009, 4 in 2010 and the rest in 2011 ^[3].

As Of August 2007, the Firefly Fleet Is

Aircraft	#	Seats	Notes
Fokker 50	3	50
ATR 72-500	(20 firm orders)	70

• Karim, F.N., "Firefly to start services April 2", Business Times, March 15, 2006
• Yeow, J. & Francis, I., "MAS to launch Firefly", The Sun, March 15, 2006

[1]

• Official website

v • d • e  Malaysia Airlines
History	Malayan Airways · Malaysia-Singapore Airlines · MH653
Services	Awards · Destinations · Fleet · Malaysia Airlines Kargo · Select 3000i IFE
People	Idris Jala
Frequent Flyer Programs	Enrich by Malaysia Airlines · Grads
Related companies	Firefly · Malaysia Airlines Kargo · MASwings

v • d • e   Airlines of Malaysia:
Passenger Airlines	AirAsia • AirAsia X • Berjaya Air • Firefly • Hornbill Skyways • Layang Layang Aerospace • Malaysia Airlines • MASwings • Sabah Air
Cargo Airlines	Athena Air Services • MASkargo • Transmile Air Services
Defunct Airlines	Borneo Airways • FlyAsianXpress • Malaysia-Singapore Airlines • Pelangi Air • Saeaga Airlines