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First direct
From Wikipedia, the free encyclopedia
- The correct title of this article is first direct. The initial letter is shown capitalized due to technical restrictions.
first direct is a telephone and internet based commercial bank in the United Kingdom, a division of HSBC Bank plc. First Direct is headquartered in Leeds, West Yorkshire, England, and has over 1.2 million customers.
First direct was formed on October 1, 1989 by the Midland Bank, one of the "Big 4" banks in the UK. In 1992, it became a part of HSBC following the acquisition of Midland Bank.
According to MORI and NOP research, first direct has been the most recommended bank in the UK for the past 13 years.
First direct is based at two call centres in Leeds and Hamilton, South Lanarkshire, Scotland.
Shelving earlier plans to introduce across-the-board charging for current accounts and offering rewards for customer loyalty, the bank announced plans in November 2006 to introduce a £10 per month charge to customers who credit less than £1500 per month to their current accounts or maintain a average balance of less than £1500 per month. These plans have sparked outrage amongst UK customers who up until now have received free banking for current accounts in credit. The charge does not apply if a customer holds any other First Direct product (including savings accounts, credit cards, mortgage, home or car insurance) in addition to a current account. [1]
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Corporate directors: Lord Butler of Brockwell | Raymond Ch'ien | John Coombe | Francisco Gil Díaz | Baroness Dunn | Rona Fairhead | Douglas Flint | William Fung | Michael Geoghegan | Stephen Green | Sharon Hintze | James Hughes-Hallett | Sir Brian Moffat | Sir Mark Moody-Stuart | Gwyn Morgan | Stewart Newton | Simon Robertson | Helmut Sohmen | Sir Brian Williamson |
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Brands: Bank of Bermuda | Beneficial | first direct | Hang Seng | HFC | HSBC | HSBC Bank International | HSBC Guyerzeller | HSBC Halbis Partners | HSBC Investments | HSBCnet | HSBC Premier | HSBC Trinkaus & Burkhardt | Marbles | M&S Money | Proa | Property Vision | WTAS |
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Principal local banks: Argentina | Australia | Bermuda | Brazil | Canada | China | Egypt | France | Germany | Hong Kong | Malaysia | Middle East | Malta | Mexico | Poland | Turkey | United Kingdom | United States |
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Minority stakes and joint ventures: Bank of Communications (19.9%) | Bank of Shanghai (8%) | HSBC Saudi Arabia Limited (60%) | Ping An (19.9%) | Techcombank (10%) | SABB (40%) | |
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Annual group revenue: $61.7 billion USD ( |
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