Five Life

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Five Life
Launched October 15, 2006
Owned by Five (RTL Group)
Picture format 576i (SDTV 16:9, 4:3)
Audience share 0.4% (0.0% for +1)
(October 2007, [1])
Country Flag of the United Kingdom United Kingdom
Sister channel(s) Five
Five US
Timeshift service Five Life +1
Website www.five.tv/life
Availability
Terrestrial
Freeview Channel 36
Satellite
Sky Digital Channel 182
Channel 183 (+1)
Cable
Virgin Media Channel 186
Tiscali TV Channel 31

Five Life is a free-to-air television channel in the United Kingdom owned by Five. The channel launched on October 15, 2006 and is available on digital television via Freeview, Sky Digital and cable television. It's also one of two digital channels launched by Five, in order to create a multi-channel strategy, which most analogue broadcasters had already achieved.[1] Five Life broadcasts between 6am and 11pm. The channel is targeted at a female audience.

Contents

Five announced that programming will include The Ellen DeGeneres Show, Love My Way,[2] Windfall,[3] and Angela's Eyes. As well as a weekday double-bill of the chat show Trisha Goddard and new episodes and a weekly omnibus of Home and Away. Repeats of teenage drama Dawson's Creek started showing in December of 2006.

The first programme broadcast on Five Life was Inside The Priory, a documentary about The Priory clinic, at 8pm on the channel's launch day. The launch of Five Life marked the start of Five's digital multi-channel strategy designed to compete with similar strategies from its rivals Channel 4 and ITV plc.

On 11 January 2007, it was announced that Five Life have acquired the multi-channel rights to air popular and recently axed ITV dramas, Bad Girls (Series 4-8) and Footballers' Wives from Spring 2007.

in February 2008, Five Life will be repeating Season 1 of US Drama Big Love before showing new episodes of Season 2.

During the mornings, an extended version of the kids' strand Milkshake! is broadcast.

On 28 August 2007, Five Life launched a timeshift channel named Five Life +1.[4]

The schedule for the primetime shows on the channels launch night were as follows:

Time Programme Name Notes
20.00 Inside The Priory This show attracted 39,000 viewers
21.00 Make Me A Supermodel Extra This show attracted 18,000 viewers
22.00 Love My Way This show attracted 49,000 viewers (0.33% audience share)

the launch of Five Life was at the time ranked as the worst received multichannel launch for a terrestrial broadcaster ever. Only managing to achieve a primetime share of 0.21%.[5]

  1. ^ Five (05 June 2006). Five unveils two new channels. Press release. Retrieved on 2006-10-12.
  2. ^ "October launch date for Five's digital channels", MediaWeek. Retrieved on 2006-10-12. 
  3. ^ "five autumn highlights 2006", Five. Retrieved on 2006-10-12. 
  4. ^ Joanne Oatts (2007-07-05). Five launches +1 services. Digital Spy.
  5. ^ "Slow start for Five Life", Digital Spy. Retrieved on 2007-11-09. 

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