Format Lab

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Format Lab is a Think Tank run by Clear Channel Communications charged with creating original content for to HD Radio, Internet, and wireless media. The original audio, video and text programming will be the foundation for Internet channels, station Web sites, iPods, satellite broadcasts, in-vehicle navigation systems, and HD digital radio multicasts.

The Format Lab was created in 2005 and launched in February 1, 2006 with over 75 channels of music and entertainment programming. The Format Lab channels include programming elements for both mainstream and hyper-niched programming.

One of the more unconventional ways the Format Lab helps to drive diversity was the decision to draw on a number of non-professional radio programmers to lead or consult on some of its channels. It currently employs hundreds of persons from within and outside of the parent company.

Specifically, radio broadcasters can use the programming as-is for subscription services or can choose to supplement the elements – which include continually refreshed playlists, imaging and spoken-word vignettes – with their own locally customized content to create fully localized radio channels.

While originally intended to feed personal entertainment and information devices beyond AM/FM radio, programming for the Format Lab channels has already been adopted by traditional radio stations. West Virginia station, WTCR-AM has taken the Americana NewGrass foundation and localized it to include more of an emphasis on bluegrass. In its Format Lab form, Americana NewGrass ranges in style from folk to country blues to bluegrass to alternative country to rockabilly to neo-traditional and roots rock.

In March of 2007, mSpot wireless radio services provided by Sprint began use of the Format Lab's Spanish music channels.

The Format Lab's programming can be heard online in Windows Media format and are available for free to users.

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